Victor Mayer
A Noble Tradition
Victor Mayer GmbH & Co. KG is a designer, manufacturer and distributor of exclusive luxury jewelry and watches. The company was founded in Pforzheim, Germany in 1890 by the master jeweler Victor Mayer, and upholds a notable heritage in the industry. In fact, it is one of the few businesses in the sector that is still owned and managed by the original family.

Besides exquisite craftsmanship, there are two factors that set the company apart from other firms in their field. First is the company’s highly entrepreneurial approach. For example, Victor Mayer developed the concept and strategy in the 1990s to re-launch Fabergé, one of the world’s most exclusive jewelry brands, which had been moribund for decades.

A second key factor is Victor Mayer’s long history and its vast archive of pieces and designs stretching back more than 100 years. This archive and the company’s heritage combine to create the essence of exclusivity around their products, which is essential to success in this highly competitive market. Victor Mayer’s archive also is a marketing treasure trove in terms of classic jewelry “reissues,” as well as inspiration for modern adaptations.

The term “manufacture,” from the Latin manus, meaning “hand,” and factura, meaning “making, producing,” refers to the production of goods using manual labor.  These days, “manufacture” stands for quality and luxury, as there are very few such hand-producing operations still in existence. Victor Mayer is one of the last jewelry manufacturers of its type in the world. While CNC machines and lean management have long played a part in the jewelry industry, Victor Mayer still uses the same production techniques as it did 100 years ago. These techniques have been passed on from generation to generation, and Victor Mayer holds a monopoly in training various professions.

It all began in 1890, when the unknown goldsmith founded a jewelry manufacturing business in Pforzheim. Ten years later, he had already scored international success and was supplying customers from St. Petersburg to California, and from Oslo to Bucharest. The high quality offered by Victor Mayer was so in demand that he also produced small series for renowned jewelry sellers, such as Tiffany, Dunhill, Aspreys (London), Wempe, René Kern and probably also Fabergé.

After the war, the Victor Mayer company made its name, as before, by creating sophisticated everyday objects: guilloche cigarette cases, striking gold and silver tins, handmade cufflinks, lockets and rings. By the 1970s, the production of everyday objects was cut back due to a lack of demand. Since then, Victor Mayer has been concentrating on producing small jewels.

The techniques preserved by Victor Mayer through to the present day are identical to those used during the 19th century. Just as it was then, the crafted artwork on the wooden work benches has been retained. Just as it was a hundred years ago, deep leather aprons collect the valuable gold dust beneath the tables. Only the coal-fired enameling furnaces have given way to electronically operated precision furnaces – the only tribute to the modern day.

Enamel is one of Victor Mayer’s specialties. The laborious finishing of enamel work, which gives items of jewelry their typical shine, is carried out using the same work processes as in the past. Enamel powder is mixed with liquid and applied with fine brushes or spatulas as a paste and then fired. This process is repeated up to ten times. The surface is then sanded by hand, polished and finally fired in the furnace one last time to make it shine.

Items are produced in all colors of the rainbow: each piece is produced according to individual colors and requirements.

This is Victor Mayer’s haute-couture principle which has established the company’s international success right through to the present day and is now in its fourth generation, managed by great-grandson Dr. Marcus Oliver Mohr.
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