Color of the Year: Emerald
Pantone centers the upcoming season on jewel-toned green
Emerald, a lively, radiant, lush green, is the Color of the Year for 2013 according to color authority, Pantone.

Most often associated with the precious gemstone, Emerald was chosen because of its perception as sophisticated and luxurious, and for its association with beauty, new life, regeneration and prosperity in many cultures and religions worldwide.

It’s also an appropriate successor to Tangerine Tango, Pantone’s 2012 Color of the Year, whose spirited reddish-orange provided the energy boost we needed to recharge and move forward, according to Pantone. Vivid-green Emerald, in turn, enhances our sense of well-being further by inspiring insight, as well as promoting balance and harmony.

“Green is the most abundant hue in nature—the human eye sees more green than any other color in the spectrum,” says Leatrice Eiseman, executive director of the Pantone Color Institute. “As it has throughout history, multifaceted emerald continues to sparkle and fascinate. Symbolically, emerald brings a sense of clarity, renewal and rejuvenation, which is so important in today’s complex world.”

The powerful and universally appealing tone of Emerald translates easily to fashion, says Eiseman. In fact, green has been steadily gaining importance on the runway and the red carpet for several seasons now. The classic elegance of Emerald, in particular, is appropriate for every occasion for women and makes a strong statement in men’s sportswear, knitwear and ties.

Fashion designers such as Barbara Tfank, Nanette Lepore and Tracy Reese are incorporating Emerald into their spring collections this year, along with the additional colors in Pantone’s forecast for spring/summer 2013: Dusk Blue, Grayed Jade, Linen, African Violet, Nectarine, Poppy Red, Lemon Zest, Tender Shoots and Monaco Blue.

In jewelry design, the prevalence of green will be undeniable this season. Pantone’s choices of verdant Emerald, yellow-green Tender Shoots and hushed-green Grayed Jade will naturally turn the spotlight on emeralds, as well as on other green gemstones such as chrysoprase, green sapphire, green tourmaline, jade, peridot and tsavorite.

Michael O’Connor, jewelry and style expert and host of MovieStyle with Michael O’Connor for ReelzChannel, tells Luxury Jewels 24 Magazine that he expects to see emeralds combined with a variety of other green gemstones to create texture and interest.

“Like fashion, there’s a high-low trend happening in jewelry, too,” O’Connor says. “For example, jewelry mixed with emeralds and less important gems like chrysoprase would be interesting.”

In addition, O’Connor says large emerald pieces and emerald gem slices will complement well the bold ornamentation and beading seen in fashion. Designers who wish to appeal to lower price points “will use the less expensive pieces in the large ‘spready’ areas, while accenting with emeralds for a halo value,” he says.

With color blocking also such an important fashion trend today, gemstones that create contrast with green stones will likely also gain popularity. Key combinations are green with blue gemstones such as sapphire, green with purple gemstones such as amethyst, and green with yellow gemstones such as citrine.

Turning to bridal, look for green gemstones to make an impact here as well. Engagement rings with colored gemstone center stones are becoming more mainstream, spurred by high-profile celebrity engagements such as the Duchess of Cambridge (blue sapphire), Jessica Simpson (ruby) and Halle Berry (emerald). There’s also a huge shift in how women are thinking about bridal jewelry today, with many brides-to-be getting a larger, more significant look with a colored gemstone center stone rather than with a diamond, O’Connor says.

“I think we will definitely start to see an upswing in the interest for emeralds specifically in engagement rings, but of course, for those women who view bigger as better, many will start to think of other green gems that will fit the bill nicely and give them a big, important ring,” O’Connor says.

In the beauty arena, beauty-retail concept store Sephora has partnered with Pantone in the 2013 Color of the Year beauty collection. Items such as eye shadow and nail polish in Emerald will be available in March.

For interior design, J.C. Penney has partnered with Pantone to introduce its first-ever line of Pantone bedding and bath products. Items such as pillows and towels in Emerald will be available in-store and online beginning Feb. 1.

Looking ahead, Pantone feels Emerald will continue to make a statement beyond spring and summer into fall and winter.

About Pantone
Pantone LLC is an X-Rite company that provides design professionals with products and services for the colorful exploration and expression of creativity. To arrive at the Color of the Year selection, Pantone combs the world looking for color influences, which can include the entertainment industry, popular travel destinations, sports events, technology, traveling art collections and other socio-economic conditions. For more than a decade, Pantone’s Color of the Year has influenced product development and purchasing decisions in multiple industries, including fashion, home and industrial design, product packaging and graphic design.
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