Pantone’s ‘Emerald’ Enlivens Fall Fashion
Color authority adds additional jewel tones to season’s palette
Global color authority Pantone has announced its Fashion Color Report for fall 2013, presenting a palette that allows for versatility and experimentation in fashion and jewelry. The colors come together to create moods that range from sophisticated and structured to lively and vivid, encapsulating our inherent need for wardrobes to reflect emotions that run from thoughtfully introspective to irrepressibly elated.

With the changing season, the greens from spring have evolved and developed. Emerald, Pantone’s Color of the Year for 2013, remains the focal point, with its lively, radiant, lush green bringing luxury and elegance to fall fashion. Most often associated with the precious gemstone, Emerald was chosen as the Color of the Year because of its perception as sophisticated and luxurious, and for its association with beauty, new life, regeneration and prosperity in many cultures and religions worldwide.

“We’re seeing Emerald being used unexpectedly this fall,” says Leatrice Eisman, executive director of the Pantone Color Institute. “Many designers have related well to this color, and so we’re seeing a color that’s multifaceted, just like the gemstone. We’re seeing something that sparkles, that fascinates, that has that luxury and elegance, and this speaks well to Emerald combining favorably with the other colors for fall.”

Yellow-toned Linden Green, meanwhile, brings a lightness and brightness to the deeper shades for fall, while the mossy Deep Lichen Green is a more typical fall color that provides a background against which many of the other fall colors can be used.

Fashion designers such as Barbara Tfank, Charlotte Ronson, Joy Cioci and WHIT-NY by Whitney Pozgay are incorporating these greens into their fall collections this year, in styles ranging from slim dresses with cutout necklines to coats mixed with leather, fur and tweed.

This sustained prevalence of green will continue to focus the spotlight on emeralds, as well as on other green gemstones such as chrysoprase, green sapphire, green tourmaline, jade, peridot, prehnite and tsavorite.

Pantone’s other color choices for fall include Mykonos, a bold, meditative blue with a deep-teal undertone that calls to mind blue sapphire and tanzanite; Acai, a complex purple that’s exotic, rich and spirited with a sense of mystery much like amethyst; and Samba, a color that literally “dances” with an expressive, dramatic shade of ruby red that’s a terrific lift-me-up for the fall season.

Next on the list are Koi, an orange that resembles the shimmer of koi fish floating in an ornamental pond, much like citrine, fire opal, spessartite garnet and topaz; Vivacious, an ebullient fuchsia with a vivid, reddish purple that resembles pink sapphire and tourmaline; Turbulence, a dark mercurial gray that calls to mind marcasite, gray diamonds and pearls; and Carafe, a rich, glamorous brown similar to smoky quartz.

About Pantone
Celebrating its 50th anniversary in 2013, Pantone LLC is an X-Rite company that provides design professionals with products and services for the colorful exploration and expression of creativity. To arrive at the Color of the Year selection, Pantone combs the world looking for color influences, which can include the entertainment industry, popular travel destinations, sports events, technology, traveling art collections and other socio-economic conditions. For more than a decade, Pantone’s Color of the Year has influenced product development and purchasing decisions in multiple industries, including fashion, home and industrial design, product packaging and graphic design.
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