Last night in New York, Hublot debuted the Big Bang Unico Bi-Retrograde Paris Saint-Germain
, the official watch of French soccer club Paris Saint-Germain, in celebration of the team’s North America summer tour.
The watch is limited to 100 pieces and features a 45.5mm titanium case with a sapphire anti-reflective treatment and the Paris Saint-Germain logo printed on the caseback. Inspired by the team colors, red, white and blue hues are reflected throughout the dial, hands and strap. Manufactured with Hublot’s in-house UNICO self-winding bi-retrograde movement and designed to time two halves of a soccer match, the sporty timepiece will be available exclusively at Hublot boutiques around the world.
Hublot debuted the watch as another example of its “Hublot Loves Football” campaign launched during FIFA World Cup Brazil last summer.
Hublot’s U.S. managing director, Jean-Francois Sberro, hosted the launch event for the Big Bang Unico Bi-Retrograde Paris Saint-Germain
with the soccer team at a rooftop garden atop Rockefeller Center. Star players in attendance included Zlatan Ibrahimovic, Blaise Matuidi and Thiago Silva, as well as Kevin Trapp, who officially joined the Parisian Club last week.
The unveiling was hosted by former New York Giants quarterback and friend of Hublot, Jesse Palmer, and included New York Giants star Victor Cruz, New York Knicks basketball player Lance Thomas, FIFA Women’s World Cup Canada 2015 champion Kelley O’Hara and LVMH USA CEO Pauline Brown.
“Hublot is thrilled to welcome the Paris Saint-Germain team to New York City as we show our support for this great team through our dedication to the sport of football, said Ricardo Guadalupe, CEO of Hublot. “Our brand has an exciting history with Paris Saint-Germain, and here tonight, we continue to celebrate ‘Hublot Loves Football’ and the Art of Fusion by blending together different aspects of the French culture through sports, art, music and food.”
As the first luxury watch brand to become involved with European football in 2006, Hublot has since built a strong presence in the world of football. Hublot’s relationship with the French Club began in 2013 when it became the Official Timekeeper and Official Watch of the team and introduced the first timepiece known as the King Power Paris Saint-Germain.
Paris Saint-Germain recently launched a new campaign, “Paris Loves US,” to support its North America tour during the International Champions Cup. Throughout the team’s 18 days in North America, it will travel from New York City to Charlotte, Chicago and Montreal to play matches against some of Europe’s top clubs. Paris Saint-Germain also launched a dedicated website for their North America Tour, allowing fans across the world to follow along the team’s journey and celebrate “Paris Loves US.”