Video Transcriptions

Mattia Cielo


Welcome to Mattia Cielo. Our jewelry always take movement, technology, innovation, to take jewelry on the third millennium. This year I'd like to introduce you, the unisex collection. Jewels that can be worn by men and women.

You can see that they are completely manufactured like watches. We have three different materials. One of these is steel with titanium finishing. In this case, in black diamonds finishing on the top. The one that I'm wearing on my wrist is with tasvorite. We have black finishing with orange sapphires. And we have a totally different look with titanium curved like our famous Armadillo Collection.

In the rings, we also have amethyst and all colors of sapphire on request. The Rugiada Collection gave us here a great success. This is the version we did in diamonds. Therefore, we developed it also with a colored stone. In this case we see with citrine, tourmaline, and amethyst. And in pearls. We have two versions of the bracelet, with white diamond and white pearls, and rose gold and black pearls, Tahitian pearls. The collection comes in hoops rings and bracelets. Especially the rings is very elastic and allows us to express our philosophy of movement, sensuality even in a "Pret a Porter" Collection.

Mattia Cielo will be the first watch this year. And it comes from one of our most successful collections, Iguana. So, a Swiss made watch in total elastic as any other pieces allow us. It comes in full pave in any color of diamonds. So, white diamonds, gray diamond, black diamond, brown, and also color sapphires. And the version in plain gold with diamond dial. This is the soft version of the Ghiaccio titanium and gold and white diamond.

And finally, we go to a fantastic necklace. It is the development of the same design of Ghiaccio to a piece that is light, very flexible, and award-winning looking. You will see in diamond, gold, and titanium.

Pasquale Bruni

Hi. Welcome to Pasquale Bruni. I'm Eugenia Bruni, the creative director. Our company's based in Valenza, the city of gold. All our jewelry is handmade. Here's some of the new collection.

This year I really work in color, like the Mandala Collection. I used stone like Rhodolite, amethyst, topaz, iolite, all stone that help the women to bring their energy inside out. The results are a secret of a little mantra - Om mani padme hum. It is a really powerful mantra of the lotus flower that they can have inside the bracelet.

For the ring, I want to create a ring that they can match for each hand of a woman. So from really long to medium, like [] ring, so every woman can choose her size from her hand.

Then the necklace, a beautiful color necklace to really exchange the power of a woman. And then Sissi color with Sissi. Well, I used to play with quartz fume, a light blue color, to a more sophisticate touch.

There are little half pendant, so you can also feel the woman when she can walk, when she talk. And then a little secret is like a good luck horn, but contain a secret you can open and have like a perfume to wear in the more precious moment.

And then Madame Eiffel, like new this year, is a little Tour Eiffel that you can wear like a ring or as put the chain inside and wear it like a necklace. So when you take off your ring, you go to sleep at night, you can have the Paris in your house.

And then Liberty, a touch of elegance and beauty. I really love this collection because I think all the women need the freedom. And this collection express that, the freedom, the sensuality, a way to be attached with her needs.

And for the hand, flower. A lot of flower, green, pink. I use quartz rose amethyst a lot in this year because quartz rose is the stone of love. So each stone contain a little secret to us and a lot of beauty and nature.

Yoko Pearls

I'm Michael Hakimian, the founder of Yoko Pearls. We have established the company in 1973 as a family company. We design exceptional pearl jewelry. The concept is find the nicest pearl in the world and turn it into the most beautiful jewelry in the world.

We design the jewelry by buying the pearls directly from the farmers, and sitting, and looking at the exceptional angle of each one of the pearls in order to come up with something which is special, is unique, is different, and one of a kind. These are some of the examples. A 17 by 15 millimeter Tahitian pearl. Exceptional size, beautifully blended together in a multicolor arrangement.

As another example, a 20 millimeter South Sea pearl. Only 20 or 30 pearls of this quality is ever harvested. To make a necklace like this, we have to purchase pearls from different farms to try and blend the colors, match the sizes to the lusters. Exceptional quality, exceptional size for Yoko collection.

Another example is this special pink and mauve pearls. This is unique at the moment. Nobody else has such quality. It comes from a special farm from fresh waters. The unique color, the exceptional size makes it a unique piece and worthy of the Yoko jewelry.

The other thing that we are very much proud of is blending the colors. This particular necklace starts with the golden South Sea pearls. And gradually, the color is getting lighter, and lighter, and lighter until it gets to white Australian pearls. This necklace with a lot of diamonds interwoven, beautifully made, perfectly manufactured for the exceptional jewelry market.

Finally, a pink and purple. Using the colors which are unique, put together in an arrangement for everyday use. Again, part of the Yoko handmade collection. Yoko pearls are available worldwide. And we would like to welcome all of you to our flagship store in Beauchamp Place, London.

Stephen Webster

Hi, I'm Stephen Webster, a jewelry designer. My business is really focused in what I would say would be the top, most creative end of the jewelry business. I've got three collections that we're focused on. This is the spring and it's when we bring out our new collections.

This ring here is "The Armadillo." Black diamonds, blue sapphires, black opal, and quartz. And you can see from the sides that it's quite an extraordinary ring. That's part of the women's couture collection.

Here's another piece, which is a bracelet. It's part of the same collection. It's got this motif in the middle that's somewhere between a bow and a thorn. It's got all these individually carved opal and quartz. And in the background, these black diamonds, blue sapphires. It's 18 karat gold. I think, quite a special piece.

This is called "It's All About Eve." You can see it's a serpent that forms the hole of the ring. And up here in its tail is an apple. The apple opens up, so it's a poison apple. So the whole thing is about the temptation of Eve and Adam and the snake and the poison apple. This one goes onto two fingers. So the person who wears this definitely needs to be able to talk about this piece of jewelry because people are going to want to talk about it.

In the same vein as that one, we've got this ring, which is an amazing tanzanite. It's called "The Black Swan." It's got two swans. The swan's head, the swan's neck, the wings, and then this tanzanite in the middle. So it's another ring that's very unique.

We're going to move on to the men's collection. And my men's collection is called "Highwayman." It's very much inspired by things that you might associate with a car, with the road, a bit of freedom. So this collection is silver. This has got a rose gold vermeil plate to it. So it's 18 karat gold plated. And then blackened silver.

The texture in the middle is sort of reminiscent of something you might find on a tire. And it feels good. It feels very manly. The collection has a strength to it. And there's this sort of iconic highway shield that you see on American roads. I've just kind of taken the silhouette of that.

We've got this bracelet here, which is a unique item to us with the leather and a silver, kind of like a herringbone-patterned chain on the front. And it's got a magnetic clasp, so it's very easy to put on and off. This has got the sort shield that came from the highway. And this particular one is set with black diamonds. So that's kind of a nice, smart piece, really.

And finally, this is one of my favorite rings. It's got the texture of the tire. It's got black diamonds running down the center. It rotates. It's kind of a nice thing to play with, because whenever we do a ring like that, it's always a big hit. I think people quite like this thing of having something to play with. It's got rose gold rails, blackened silver center, and it's luxurious, but it's not super high priced.

So, I'm going to move on now to the women's silver. We've got our version of the evil eye. An evil eye is something that's very, very covered as far as jewelry goes, but there's always another kind of evil eye. So, this is our evil eye. Really a beautiful evil eye. It's got wonderful eyelashes. And this is on a resin cuff. So this is a little bit different. It's not presented in the same way as other people's.

And from the same collection, this is the pendant. The pendant comes in three different sizes. Again, it's a lot of look and feels very luxurious. So really that's, I think, a good cross section of what we're launching this year. There's always a lot of excitement when we launch something new, from within the company and then with all of our customers. So we're here really at the first early stages, before it even hits the stores.

Staurino Fratelli - The Moresca Collection

Hi, I'm Stefano Staurino from Staurino Fratelli, an Italian firm. I'm here today to introduce you the Moresca Collection.

The Moresca Collection is a line which is very organic, as you can see here. We are reintroducing the rose gold. We are very happy about this novelty because the rose gold is like a new era for us. Because with the rose gold, we are able to reintroduce the color of stones which were missing from the market from long time.

I'm here today to show you this line, which is very organic. You can see we are introducing some elements which you can find in nature.

We have here this cuff, which is all made in 18 karat rose gold with two spiders. Each spider is made with black gold, oxidized radium, black diamonds, rubies, other diamonds here on the web, and also some small rock crystals, which represents the dewdrops.

The Moresca Collection is, as you can call it also Moorish, findings inspiration in all the Arabic culture. You can see some elements here that you can find also in the Arabic architecture.

It's very interesting, because this line is ultra light. I have here a pair of earrings. And this is very interesting because we used to say that jewelry should be like shoes, but more comfortable. So that's why we are also not thinking when we start up the design of a new line about how the line would look, but also how the line would feel.

That's why this line, the Moresca, it's ultra light. If I show you it from this side, you see it's ultra thin. It's ultra light, because most of the big earrings, most of the times are really, really heavy and uncomfortable.

So we were thinking during the project of this line, to make a line which has really to move with your body. Here we have a ring, when you wear it, it's going to really look like a henna tattoo on your finger. But most of all, it will move with your finger. So you can actually really use the jewelry as a complement to the way you move, to your clothes, to yourself.

Jewelry should be something which is a part of you, like a second skin. That's why we started to make this line. This was the main inspiration of the Moresca Collection.

Staurino Fratelli - The Folies Collection

Hello, I'm Davide Staurino. I'm here to explain another of our newest collection, which is called the Folies, like the Folies Bergere, and means joyful crazy things. And you can tell by looking at the rings why we gave it this kind of name.

The inspiration or motive behind this collection is the big cocktail rings that are normally used for parties and special occasions. As you can see, there's a lot of use of colored stones in here. All of them are natural stones. We only work in 18K gold. But here we wanted to give you the twist with the use of all these natural multi-colored stones.

The basic behind the line is that, like our couture collection, every piece is one of a kind. So we never repeat the same piece with the same aspect. It may be repeated the shape. But we change the colors. We change the use of stones. So when any client buys, for example, this piece, we make sure it's the only one in the world. So it's very exclusive.

We have the use of these hand carved model pearl roses, some natural crystals, which is blue topaz, amethyst, and quartz. We have a touch of natural jade. Because, of course, we have our newest frontier, which is also in the Chinese market. And there's a lot of appreciation for jade most of all when the design is interpreted in a Western way. So we believe that this use of jade may be appealing also to the Western people. Because there is a big fusion nowadays between the two cultures.

So whatever we like it's going to be supportive towards East and vice versa. For example, this other ring, which we called the dragon ring for the three big pose of dragon that hold the stone, it's a natural rubellite with three leaves of natural jade and white coral with some touch of diamonds as usual. Because we never interpret our collections without a little touch of diamonds. For example, this other ring is a mixture of all natural stones. We have green tourmaline, rubellite, citrine, blue topaz. And you can see how the colors perfectly match to each other.

So the collection is in a continuous evolution as for every show we introduce new styles. Lately we are working on the new project with the coral, which is another natural beautiful marine stone that has been abandoned a little bit in the last few years but with a touch of design can be interpreted in a beautiful way. Same for the jade, as you can see here, when we think about jade, we may think about old style things hand-carved. But this is a modern twist to a classic precious stone.

Tamara Comolli

Welcome to my world. I am Tamara Comolli. This year we are celebrating 20 years anniversary of the company, and I would like to present a collection that is very unique and that means a lot to me.

It's called Ocean Jasper Hippie Glam. It's a new approach to fine jewelry using materials that are quite unique, and very bohemian. There are patterns that the industry calls Picasso Jasper. It looks like somebody has painted on it.

When you look at the raw material and the rough, you see quite amazing patterns of different layers, different colors, and for me it looks like art. It's so, so precious to me, but it's very difficult to work on, because when you look at the stone itself it shows holes.

So the way we process it it's a lot of handcraft, it's a lot of detail. What comes out are pieces that speak for themselves. It's bracelets, pendants, rings, and each of them is a one of a kind piece.

Some of the more high-end designs within the Ocean Jasper Collection are our flamenco bracelet. They have 51 gemstones, each with a different design, with a different pattern, a different color.

What I would like to show you now is how I would love to accessorize a woman with ocean jasper. Well, I love the long necklace, it has the little coconuts I call it, with ocean jasper, and beautiful set champagne diamonds of almost three carats in total.

I love to layer the bracelets, so one bracelet just slips on and can easily be taken off. And the other one, the other style, you layer on top. So it shows all the patterns, it shows all the detail, it shows my signature, the little drops, which are solid rose gold.

What I really love about this ring is the pattern, it looks like the back of a turtle. And I love the coloring, the nature, the green, the beige, surrounded by 1.7 carats of champagne diamonds.

We have discovered ocean jasper on the island of Madagascar. Madagascar is on the East coast of Africa, and it's quite a large island and a wonderful country. The sourcing of our jasper is done under the water line, that's why it's called Ocean Jasper. The only access we can have to the mines is when the tide is low, so it's very difficult to source the stones. Only in Madagascar you find jasper with these amazing colors and with a variety of the gemstones.

The way we combine the colors for the 18-carat gold is quite unique. Because you have to choose and make the effort which patterns look best in yellow gold, which ones look best in rose and in white gold.

And this is why we have created a color mood where this would be, for instance, for white gold where I personally select the gems which are set in white and look at its best. This plate, for instance, shows the patterns we've chosen for rose gold. It's more than one color, the brown, and when you look at the finished piece this is what comes out.

What I love about it is that every woman who chooses a piece from the Ocean Jasper Collection has a piece of her own, and never again in the world somebody will have the same.

Magerit

Magerit is a Spanish jewelry company based in Madrid established in the year 2000. Today, 12 years after, our collections are being sold in more than 30 countries worldwide. In Magerit we use for our collections 18-karat yellow, white, and red gold, combined in some collections with sterling silver. In the stones, we like to use precious and semi-precious stones.

Here you have our latest collection which is the Babylon Collection, which is inspired by the historical city of Babylon. One of the most important buildings in Babylon was the Easter Gate. The Easter Gate was the north entrance to the city. And it was made out of brick coated with blue enamel. The pendant is made out of 18-karat yellow gold. It has white diamonds, emeralds. And I would like to point out the back wall which is made in lapis lazuli. This lapis lazuli has been cut imitating the bricks of the Easter Gate. So it looks like a wall. Also, in the back of this pendant you'll find a cuneiform engraving, which in English would mean, the beauty of love lies within it's primal instinct. Matching with this pendant we have the ring and the earrings.

Here we have the two most important pieces from the Babylon collection. And this is called the pendant of the Sphynx. In this case, we have 18-karat yellow and white gold. We have the matte finishing contrasting with the shiny finishing. And for these pieces we have the onyx on the bottom. And on the chain we have red tourmaline, green diamonds, and white diamonds.

Now we're looking at a set from the Mythology Collection, which is inspired by the Medusa creature. The Medusa was a creature that was said to have snakes as hair. And if she was to look at you straight, you would turn into rock, into stone. If you look at the eyes of the Medusa in the pendant, you will see that we have been able to capture that intense look. This look has been achieved setting the stones from the inside. So there are two actual ruby balls and they are set from behind the face. That's why we get this mysterious look.

This is a very important piece from the Mythology Collection. It features a snake and is set with green, white, and black diamonds all over the snake. We also have rubies on the face. And we can also find green diamonds and white diamonds over the chain. All of the piece is made in 18-karat white gold.

This is another special piece from the Atlantis Collection. This collection is inspired by the underwater city of Atlantis. It is made out of 18-karat white gold. We have blue diamonds, white diamonds, and as a highlight, we have these red tourmalines. Let me show you the details in the back of this pendant. It is like if we were looking at a 3D sculpture.

This is a set from the Atlantis Collection. It is made of a pendant, ring, and earrings. It is made of 18-karat white gold, rock crystal, and white diamonds. Behind the rock crystal, you can see the mermaid and the bubbles that have been carved in the rock crystal coming out of the mermaid's mouth. This is a magnificent pendant coming from the Vitral Collection. This pendant represents gargoyles. Gargoyles were sculptures that they put in their facades of the cathedrals to keep the evil away from these temples. In this case again, I would like to remark on the matte finish contrasting with the shiny parts and especially the beautiful London blue topaz that the gargoyle has below it. Also, we are featuring blue sapphire, white diamonds, and all of the piece is made of 18-karat white gold.

Mattioli

Hi, I'm Licia Mattioli. I'm the face behind the brand. And these are my new lines. One of the new collection is Dew Drop.

It is done by chalcedony and the lavender jade. The inspiration came to me by the garden in the morning, with the small and very light drops of water. And the piece of this collection is a ring. It has the same stone as the necklace and the earring.

And another thing that is interesting is that you can use, as usual with Mattioli, in two different ways, the pieces. So in this case, you can take off a part of the earrings and wear just the circle, or put all together and wear all together.

The Dew Drop Collection is available in many different color, as the chalcedony, moonstone, or amethyst.

Another collection that I want to show to you in this collection of rings. In one of these two collection, we the inspiration from Pebble. The soft and round stone in the river.

In this collection, you have many different stones, different colors. Every stone is different from the other, as well as the color of the stone that are around the main central stone, a different one for the other. And you can play with these rings, according to your dress.

Another collection is this New York skyline collection, because it is inspired by the skyline of New York, as you may see from the side of this ring. And it's interesting here to note that there is one of rings that is grey, for your dark side.

And we use in this ring, also, grey diamonds. That's quite unusual, with a grey moonstone. And then you have many variation of color, as usual in our collection.

My last collection is African Queen. First of all, we have a kind of bracelet. This is jet. Jet is a carbonic stone. In the same style, you also have the necklace.

You also have the version with diamond, and, let's say, the smaller version of the necklace. It is these with the bead in diamond. And the inspiration of the shape, became for me from the coffee seeds.

You can also have the single pieces, that you can stack and play with, as usual. Because another facet that you have to know, that Mattioli is playful. You can play with our jewelry. You can change according to your dress. You can change colors. You can change the way of dressing it. So, you know, I want you to have fun with me. Ciao.

Carrera Y Carrera

Carrera and Carrera was born in 1975. We are by essence, goldsmiths. The art of crafting gold is deeply in our roots.

Our source of inspiration is obviously and naturally, Spain and the Spanish culture. We are every year looking for a theme that is deeply in our roots. This year we went to a music.

As you know, the traditional guitar is called Spanish guitar. And of course, the music in Spain is really around this guitar. So we have two themes.

The first one is inspired by the drum of the guitar with white gold and black diamonds. And the second one is inspired by the strings of the guitar. It's a very moving collection, with the strings a different motif of yellow gold hanging out of the drum of the Spanish guitar.

Our designers created a ring inspired by the movement of the dress of the flamenco dancer. It takes all its beauty because the volumes of the dress is really very well represented.

Our company is really known for matte and shiny gold. And all over the world, when you have a vitrine, you are in front of a jeweler and you see our jewelry, you can recognize very easily that's a Carrera and Carrera piece, because of this outstanding technique of mixing matte and shiny gold.

The dragon have always been one of the most famous collection at Carrera and Carrera. And this year of course, to celebrate the year of the dragon, we've introduced new pieces.

So we've made a beautiful piece with onyx. And you can see on this piece the matte and shiny gold. The sculpture, the dragon, is really in volume. So the art of sculpting the gold is there. I would like to show you as well the ring that goes with the pendant. It's a beautiful ring as well.

And then of course, we need to speak about this unique piece. Limited edition, 100 piece only will be produced of beautiful "toi et moi" dragon bracelets with brown diamonds. And here, you can see that we really are sculptors.

Let me introduce you to our matte and shiny eagle, and our very famous tiger ring. Here you have a small quartz in the mouth of the tiger. The majesty is about the gold, not about the stone. And the stone is here to enhance the sculpture and the lively head of the tiger.

We have launched and introduced new watches. They are directly inspired by our jewelry. This is a gardenia watch. And here we took our famous gardenia ring, and we put in the center a watch. We've also used one of our very famous motif, which is a "Ruedo" motif.

And then we have the gardenia watch in diamond. And here you understand completely when I'm telling you that it's a jewel that tell time.

I would like to finish by introducing you to the masterpiece of the collection, of the music collection. Four pieces inspired by the sol key. You have the onyx with the sol key. It's a very figurative piece, and full of romance, I would say.

And then you do have this beautiful necklace. This is a limited edition piece as well. 25 pieces at maximum will be produced, and the sol key enhances it and moves around your neck thanks to that piece. We made a pendant that is easier to wear, of course. And this pendant is slightly asymmetric, and moving as the sol keys are moving in your heart.

You are always welcome in Madrid in our workshop. We'll be very happy to introduce you with our jewelers.

Antonini

Antonini Milano is an Italian company that was built in 1919. Was the company from my grandfather. After, my father was taking care about that. And now, it's me in charge of the design of the company. And all the designs, all the sketches, all the first sample, the final production, everything is still made in Milano. And we still work everything by hand.

In this particular collection that is the latest-- it's the Roma collection-- I really wanted to give the flavor of a very ancient antique stone, that it's like the moonstone. And everything to go on very unusual and not symmetrical kind of shape. They're very flexible. They really move. They really adjust very nice on the body. I don't like jewelry when they're too stiff. I don't like jewelry when they don't feel nice on the body. Because we have to think about object like a small sculpture, but this kind of sculpture, they have to be wearable.

I would like to show you also the Extraordinary collection. In this collection, we want to use only rubies, sapphires, emeralds, diamonds. And each single piece, for us, is individual piece. We worked a lot with white gold, but we used different kind of techniques. The first one is to have black rhodium on the piece. And the second one, to have each single piece hammered by hand in order to have this kind of surface, that it's not perfect, it's not so polished. And the third point is to have on the black rhodium this kind of finish that we call vintage look.

Something else that I would like to show you, it's from my established Brasilia collection. I really wanted to relaunch a new item, a new design that for me was very important, but in a different way, in a modern way. Something more edgy, something more wearable, something-- I don't want to say aggressive, but something really fun for the women that are going to wear this kind of items. It's a very simple design. It's 100% 18 karat gold, with white diamonds, and its covered with the black rhodium. This is a big cuff. And as you can see, the diamonds, they are all calibrated in order to have this kind of wave look, you know, from the bigger to the smaller, and they're going to go again to the big size. It's a solid piece, and I really like the shape of this.

Another piece from the Extraordinary collection, it's the ring. It's white gold, black rhodium on the surface. And everything is available with a diamond from half carat til four carat, five carat.

The third piece, they are the earrings. That again, they're totally not symmetrical. And that's the reason why, with the white gold, the black rhodium, and diamonds, I think that it could be very wearable during a lot of different hours of the day.

Messika

Hi, my name is Valerie Messika. I am a designer of jewelry. I launched the brand seven years ago, and actually my passion is about diamonds. When I launched the brand I said, now diamonds can be cool, can be wearing for every day, like this cuff for example. It's not only for evening, for a big party. You can wear it with boots, with jeans. It can be very trendy and cool.

The Move Collection is my first collection that I launched. I call it Move because actually the diamonds are moving. And I find that it was quite a funky way of wearing diamonds. In the Move Collection I designed many affordable items that a woman can buy for herself.

The next collection is the Snake Collection. I like very much this animal. I find it very sexy. And for the Snake I developed a system, which is very close to the skin actually, like this. And it can fit to everybody. And it looks like a diamond tattoo on your arm.

And you have many different kinds of models. You have five rows, three rows, or one row. And of course, the Snake Collection comes in two different styles to fit different budgets.

This is the Skinny Bracelet. It looks very simple. It's a very cool way of wearing diamonds because when you wear it on the skin, it's like a diamond tattoo. And there is a safety lock in order not to lose it. And the same flexibility than the other one.

My high-end collection is the Aqua Skinny Necklace. And I developed also the same system, which is flexible. It can fit to all the neck perfectly, like the second skin. And also, I like the fact that the diamonds are moving, because for the diamonds, the lights and the movements are perfect together.

Italian Design

I am Alberto Prandoni and I am a part of the Italian Design new company coming from the Northwest of Piedmont. Our jewelry is mostly created in unique pieces using only the best gems coming from all around the mines. And we are using also some unusual stones because we want to create something really different. We are working a lot with Paraiba tourmalines, gorgeous opals and amazing tanzanites or diamonds.

We're putting together these stones, but we want to create really something that's inspired by the Italian architecture from Florence up to Venice up to Orvieto up to Rome. And we're going to take some of these designs of our cathedral or our temples and we are really making a study behind these architectural designs to create the piece.

This is one of our unique pieces. And it's called the Temple of the Alhambra. And we created this piece with a wonderful gorgeous blue abalone came in from New Zealand. And we created this temple-- we produced this temple in the ring, creating a wonderful temple where we can have the secret inside with the technique of the [ ] jewels.

And we have the door that can be open. And on one side, you will find the dancer. At the same time, you open the other door and you can find a little pillow with an ancient Persian pearl from the gulf. And also to speak about the Alhambra, we create a special gallery inside the ring from where we reproduced exactly the design of the garden of the palace. And at the same time-- final surprise-- you can open the top. And when you open the top, you find the most famous jewels of the Aladdin story who is the dagger. Who could be opened and could be used.

So is just pieces that speaks about our technique to open rings and open jewelery and to have something special and secret inside our jewelry.

Hello, my name is Alessio Boschi and I am the creative director of Italian Design. In this ring, which is called the Orvieto ring because it's inspired by the cathedral of Orvieto. All the elements of the facade, including all the stones, were put into the construction of this ring. We basically hand cut white topaz of substantial shape in a briolette pineapple cut. By putting this stone in the middle of the ring, we're going to have this effect which is a great cocktail ring.

This is a pendant which represents the window of Orvieto cathedral. And I can put this one as a pendant or with this easy movement, it become just an element which will substitute the white topaz. This is the biggest variation of the ring. This is a substantial ring. So we had an option.

We going to use this ring with the white topaz so that we cannot put it in the drawer. And on the other finger, we're going to adjust the ring to a smaller band which still have all the decorative elements of the Renaissance and Gothic period which characterized the facade of the Orvieto cathedral. And that's the new ring which is definitely much more wearable.

Picchiotti

My personal romance for color stones and diamonds has been guiding me for over 40 years. We give very much importance to the quality of color stones. My sons and I, we do a lot of travelling, sometimes up to six or maybe seven months a year to look for the finest stones, which are not always easy to be found, especially now that rubies and sapphires have become so rare.

When travelling with my son sometimes, we see stones where we don't have very clear ideas what to do with, but we are simply in love with it, so we just buy it, put it on the side, and one day, maybe after years, we go back to the stone and try to design it, and put it in the line.

The rubies that you see on this side is a great layout, where we put the stones together in about six to seven years. We start with a five carat stone at the center, going down to 150 about. It is set in platinum, surrounded by diamonds. It's made of about 65 stones, which is not easy to find, and to re-cut in order to have such a great layout. And of course, we have matching earrings as you see.

The sapphire set you see here is by far our most distinctive piece we have this year. It is made of 11 emerald cut sapphires and surrounded by baguette diamonds. Each baguette has to be re-trimmed. And we are extremely proud to have completed this art deco-inspired line.

This extraordinary broach is made in white gold, with a cluster of yellow diamonds in the center, mounted on a gold spring. And it has been inspired by leaves which we have in our garden. The [ gilded ] jewelry favored by the sophisticated lady who appreciates fine design and craftsmanship.

Vendorafa

Vendorafa, handmade Italian jewelry since 1951 in Valenza, Italy, is a jewelry manufacturing company that produces gold, gold and diamonds, and precious metals collections, made with creativity and quality.

Our Luna Collection, sterling silver with black diamonds. A combination of polish finishing and hammer finishing. A design that is inspired by the moon during the night.

With the same concept, we have developed a new line in pink gold that we call the chocolate gold. That is the same Full Moon Collection, with 18-karat gold and brown diamonds, with a special alloy that gives the chocolate color of the gold. It's made with earrings, ring, and a bracelet with a shiny finish that brings light on the piece.

The next collection that we introduce is Virtuosi Collection. A white gold hammered line with emeralds, that brings a strong contrast to the color of the metal, with a hammered finish and the shiny color of the emeralds.

Dolce Vita Collection is inspired by the '70s, when actors and international actresses came in Rome and led the beautiful life. We use the colors sapphire green, blue, pink, with big pieces with big volume for the night. Like this ring, or this bracelet, and this sort of earring.

And I designed also small pieces, like this earring and this ring that you can wear during the day, like a pret-a-porter ring and earring.

This is our classical collection, the Dune Collection, inspired by the nature, with a small touch of diamond and very simple design. We have a big bangle, big earring, but you can wear these kind of pieces all day long. This is the new piece of the collection. Very simple, but very, very sophisticated.

Victor Mayer

Victor Mayer is a German firm founded 122 years ago, and we are specialized in traditional artisanal techniques-- enameling, engraving, guilloche-engraving. These are arts that are lost today, and there are not even five or six people in the world who can do these techniques anymore today.

This year, we are introducing new colors, new shapes. We have a lot of influences from fashion, and the colors that we're using are very strong, at the same time, pastel. They look more or less like ice cream.

This locket is a very traditional jewel, and from the 18th century on, many ladies would wear this, because it's a picture frame. And this piece, like all our jewels, is made in limited editions. But of course, it's also available in many different colors. We offer a range of about 62 to 80 basic colors, but we are able to make more than 200 colors in yellow gold, white gold, rose gold. And so, it is up to the wearer of a piece of jewelry from our Victor Mayer collection to decide what she wants, or he wants.

I'm referring now to our gold 18 carat cuff link collection with beautiful enamel. All of these cuff links are enameled with glass enamel, this special process that we are specialists for. And what we see here are lots of shades of the same color blue. And there are small differences between the colors, but we want to offer our clients a choice of different moods.

And for example, this blue on white gold looks very cool and dark, while this pale blue on yellow gold looks very fresh. We have these fine differences in colors that give you a choice. You find what fits you best.

Cuff links are used at daytime, in the office, or also in your spare time. But definitely, they are a must have for evening functions. So when you wear a tuxedo or a suit in the evening, these diamond studded cuff links are a beautiful match to make a statement.

I show here a brand new ring collection which is inspired by the rings from the 1920s and 1930s, the so-called Art Deco period. And in these days, a ring was usually flat, and I have reinterpreted this using finest enamels in different colors, pastel colors. And these rings, they are decorated with diamonds, and this is a way of elegance.

For those who wish to show how colourful their life is, we have here these rings from the same Art Deco collection, but with tone-in-tone combinations of beautiful enamels. What you can see here in these pale colors is the guilloche pattern, the engraved lines in the gold that are applied before we enamel on top of it. And the same in the center of these rings, we have a beautiful diamond, which makes a nice, brilliant contrast to the colorful enamels.

And here we have a beautiful set of leaves which are enameled in a beautiful turquoise enamel with diamonds, and these are very feminine shapes that are beautiful, especially in summer time.

Damaso Martinez

I am Monica Martinez from Damaso Martinez Company. It' s a Spanish company built up 43 years ago. The special thing of our company is that it is a family business.

I am the designer of the collections. What I look for is a piece that you can wear every day, any occasion, and at the same time, you can enjoy what you buy and you wear. So it's fashion, but at the same, classic and stylish that are the three things that I always try to create.

This is our latest collection. It's called Ocean Collection. For me, it's a very special collection.

I always like the blues. It's something that gives me peace. It's my favorite color always. You can wear it with jeans. I am a person that loves to be very sporty look.

So all this collection is created based in different colors of blue sapphires. For example, this bangle, it goes from clear to deep blue. It's very difficult to find all these different colors of sapphires. It's been selected from hundreds of lots of cards of blue sapphires in order to make one of these pieces and be able to graduate the colors.

The final look is what you can see here. It's something that someone young, or older, or any style person can wear it. I think it's something very fresh. And this color combination will always be in style.

The Versus Collection is one of my favorite collections. It's a black and white collection. It's a combination that every woman loves.

It's always elegant in all times of the year. We tried to find the black and white textures in different stones, different cuts, but always wearable. And I think it's the collection that it will last forever.

Lalique

We're in the Lalique booth at the Basel Fair, and here the new collection is Vesta. And Vesta is a symbol of the woman and the phoenix who always reborn and never died.

It was a good illustration for the go back to the first love, to the roots of Rene Lalique. It is very important to express all the daring, and reinterpretation of the creativity and innovation of a man and mainly a brand of Lalique.

So here you have diamonds, fire opal, enamel, mother of pearl, amazing crystal, yellow gold, white gold, and it is the perfect harmony between the color of the stone and the color of the gold. Then we have the bangle of Vesta and it's white diamonds and mother of pearl.

We have the ring with a one carat stone at the center. And earrings here, you've got two pear shape of diamonds of 0.50 carats. And always you find the good symphony between the mother of pearl and the diamonds.

What is more daring to do jewelry combs, because nobody do jewelry for the hair. And Rene Lalique has a very, very amazing collection of jewelry and high-end combs. For example, we have the peacock comb with colorful lacquer mixed with blue sapphire, Tsavorite, diamonds, and the turquoise. You can wear the peacock as a pendant or a broach.

Here you've got the phoenix with diamonds mixed with yellow sapphire and yellow gold. The poppy is very nice because it's a mix of lacquer and silver material, red lacquer and the back lacquer with the black spinel at the center.

Here we've got ardente jewelry combs, one fashioned with pink sapphires, yellow sapphires, and diamonds always to play with the light. And each comb is related to the main jewelry collection of this year.

The new jewelry of Lalique is exactly the same way to do the things to express the know-how with a lot of daring. And jewelry of emotion with a lot of poetry that's poetry with a French touch.

Hulchi Belluni

Hello. I am Martine Hul. I am the designer of the Belgium brand, Hulchi Belluni.

Hulchi Belluni is based on the philosophy of feng shui. That's why I use a lot of symbols in my collection. For instance, this pendant is the feng shui pendant, and I use a lot of lucky symbols.

This year, I introduced three new collections. The first collection is the Crystal Collection, what is Justine wearing. You will see the chandelier earrings, and also the chandelier pendant. And of course, the beautiful ring.

I also have these beautiful earrings who are made with full cut diamonds, and also with rose cut diamonds. And as you can see, they are finished with the cabachon drop sapphires. The big advantage of these earrings, they have a great look. They are very light, and you can wear it all the night long without any problem.

My second collection is the Arabic Collection. As you can see here, we use a lot of color stones. The collection that Justine is wearing is the sun stone, but we also make it in different combination of colors.

This is the Hulchi Belluni baby line. It's the first time that we created a collection for children. One of them is called Louis Louis. Martine created this collection out of love for her God child. The charms are painted by Italian craftsmen in Florence. They are made of 18 karat gold and gold enamel in different colors.

Crivelli

Hello, I'm Alessia Crivelli, and I'm here to introduce our company. Crivelli was founded in the 70's, when Mr. Bruno Crivelli, my father, decided to transcend his vast experience, his craftsmanship and his love for this work to form what is known today as: Crivelli Srl.

Our philosophy is based around his creativity and love for this work, this means our business runs on what Mr. Crivelli feels, what he creates and what he is keen on in that particular moment. He really loves gems and we created special collections to enhance the gems he chose, buys and sells with love and great professionalism. We have all believed in this company and had great satisfactions, but, to be honest, we believed in his ideas that's why we work following his suggestions. Every product in this company is his ideas, his conceives.

This is part of our collection Glance, where we decided to set only two different gems emeralds and diamonds, we chose extremely simple settings, on white gold 18 karats with certificate, big and beautiful gems, deciding to highlight the quality of the gems themselves.

These are jewels which are nearly unique creations, where unique means that is really difficult to find the same gradient colour in the pair, in the emeralds and in the brilliants. Thanks for your attention, good bye.

Wellendorff

Wellendorff, the finest German jewelry since 1893, introduces our new 2012 collection Angel's Wings. Consisting of three beautiful 18 karat gold and enamel rings in black and white. We are a fourth generation jeweler specializing in 18 karat gold enamel and diamond jewelry.

Our white gold, black and white enamel amulette was inspired by a woman from England who shared with us her touching story of love and hope and being protected by a guardian angel. The goldsmiths of Wellendorff who interpreted this in showing a beautiful guardian angel on the inside of each of our rings and amulette. Wellendorff has developed a third dimension in jewelry. Not only is the value important, not only is the design important, but also, it's the feel. Not only is the feel of the spinning ring on your finger, but also the emotional feel and how you experience the jewelry. Wellendorff, as our motto says, Wahre Werte, which means genuine values. A genuine family, genuine manufacturing, and genuine partners around the world.

Ulysse Nardin - The Chairman

We're at the Ulysse Nardin cell phone stand, where the Chairman phone is presented. This is a smartphone with an integrated watch movement. The idea was to take the Ulysse Nardin brand into the phone world by means of transferring watch DNA into the phone that actually does something.

The movement here is specially developed to generate electricity for the phone. If I do like this, that is actually generating electricity for the phone. If I want to give it further charge, I can use the crown and watch, here. We are now charging the battery system of the phone. This crown is connected to two generators in the phone.

The operating system on the phone is Android. The phone has touch screen, so the user can touch, as you normally do on a smartphone. We also have keys on the phone, so anyone who's traditional and likes to use keys, that is possible as well. We have a fingerprint reader here on the front which actually allows a user to lock the phone by means of the fingerprint. It's also used to navigate the phone. If I go into particular area, I can come back using the swipe of the fingerprint reader.

It's an open phone, which means you take your phone into any country and put a SIM card in, and it'll work with any operator in your local market which is very convenient. It's not tied to any operator. It's a free choice.

What we've been showing you today is the top of the line phone with diamonds. But obviously the Chairman phone comes in more moderate dressing-- stainless steel, your choice of colors. They aspire to people who like the watches, like the fact that we have a mechanical movement in it, and it's a different type of a smartphone from your high street products.

Carlo Barberis

Welcome to the house of Carlo Barberis. Carlo Barberis is an Italian brand. It's established in 1929 by my grandfather Carlo. So we are more than 80 years old. Our company is based in Valenza, Italy, on the north side. And Valenza is the district of the jewelry in Italy. Actually, we have one of the oldest trademarks in Valenza.

The philosophy of the company is an atelier of ideas, which means quality, which is color, which is take care of fashion and Italian family style. We use every kind of color of gold, 18-karat, and platinum.

This is a one-of-a-kind broach. It's white diamond and onyx. The piece of onyx are re-cut in our factory. And this is like antique ramage it's a new deco style. This is the Ventaglio collection, white diamond and 18-karat white gold. The black is black rhodium, in order to get a little touch of antique and again, art deco, new art deco style, is the Ventaglio collection.

Another special piece is a rose broach, peridot and tourmaline semi-precious stone and white diamond in pink gold. It's a beautiful piece. Again, it's one-of-kind. We did a few pieces in different kind of color. It's a very, very difficult work, because you have to cut on the piece all the stones. And we are quite well known for this kind of work, which is our specialty.

And in the same style, we have this broach, a butterfly, peridot and pink tourmaline, white diamond. And of course, everything that we present in our atelier is completely made in Italy, in our factory in Valenza.

We have four pieces from four different collections, four new collections that we presented in Basel this year. We have the Capri collection, which is onyx and diamond, 18-karat gold. We have Bumboo collection, white diamond and rubies from Burma.

We have a one-of-a-kind ring from the Mine collection, with a 9.33 carat sapphire with a certificate not treated. And we have a sort of scarf ring, which is the Foulard collection, because it seems like the foulara 18-karat gold, white diamond and black rhodium.

Carlo Barberis constantly develops new design and techniques for the future.

Hulchi Belluni

My name is Hul, Martine. We are from Belgium, and the company is based in Ghent.

We started with the company in 2001. And my passion is to create beauty. Hul is my last name. And the chi comes from the positive energy. And Belluni is la bella luna from the Italian words. And the moon is also a very important planet who gives us a lot of emotion.

So what does that mean altogether? When I'm creating I go in a room where I can get the chi on the maximum. And when that's happened by full moon, nothing can go wrong.

The whole collection is based on the philosophy of feng shui. And I take a lot of inspiration, yes, by this philosophy. That means that I use a lot of symbols. For instance, this pendant is my feng shui pendant. As you can see, we use a lot of symbols, like the Sun who gives a lot of energy, yes. Like, for instance, also the turtle with the symbol of long life and protection. And I also use a lot of life occasions. I mean lucky life occasions.

That means, for instance, this collection is the Victoria Collection. When I was creating a new line, at that moment there was a child born in the company. And I was thinking by myself, let's do something around that. Let's take that moment forever. And so I created the mother who give birth to the child, and who protect the child all the life long.

The collection that I'm wearing now has also a very beautiful story. It's symbols the way of life. The way of life never goes on a straight line. It goes with ups and downs, ups and downs that you see here. And then you have some moments where it's so beautiful and that reflects-- that you see on the diamonds here.

So every collection has a beautiful story. It means something. You create it really from the heart.

Absolutely. That's our power.

One of my favorite pieces is this one. And this has also a beautiful story, Martine. This is the lucky 8, and what does it mean?

Well number 8 is a very lucky symbol, and we try to use it everywhere in everything. In the telephone number, for instance, also in the house number, if we can, in our jewelry. And it is a really lucky number.

I think it means that everybody, everyone in life, we are connected with each other. It's endless.

It's endless.

And it's very beautiful. And then I have on my earrings and the necklace. And here you see the bean. We call it the lucky bean. And you created it because everything in life starts with a little bean.

It's the beginning of everything.

Everything starts with little seeds.

We have beautiful little things in our collection, like rings, but also bigger pieces. And one of them is this pendant, and it has also a very beautiful symbol. It's the tree of life. And here you can see that you can wear it with diamonds in front, but you can wear it also like this. And you see that the finishing of our collection is also very, very, very good.

What I like, Hulchi Belluni, is that it gives you a really beautiful and good feeling outside, but also insides. I feel like a strong woman with Hulchi Belluni, thanks to Martine.

Thank you.

Jacob & Co

Welcome to Jacob & Company. My name is Jacob Arabo. I'm a founder of Jacob & Co.

I started to design jewelry when I was 17 years old. I'm designing jewelry now for 28 years. Watches, I'm designing for the past 10 years. I decided to make watches because in the early age when I was a teenager, I was a student working for this great watchmaker in Russia. And he just taught me everything about the watches. How to take it apart, how to repair it, why does the watch work, how does it work. And I always had a dream to make watches. And that dream came true 10 years ago.

But my main business is my diamond business. What I specialize today in jewelry is mostly in color diamonds, white diamonds set in platinum. I like to work with platinum. I also like to work with rose gold and yellow gold.

Most jewelers use platinum for wedding band and engagement rings. I used platinum for men's jewelry, for women's bracelets, for necklaces, for watches.

What you're looking at here is my Red Carpet Collection. And you could see these beautiful earrings with D-flawless pear shapes. And this beautiful 41-carat D- Internally flawless. This type of jewelry is meant to be for the red carpet.

The pink diamond I have here, this one is 12-carat 95 purple-pink internally flawless-- very rare diamond. I also have a 12-carat 38, a fancy blue, also internally flawless. Very rare to get blue diamonds or pink diamonds in flawless clarity. I have a 17-carat grayish-blue-- very, very beautiful stone. Very well cut. And it's also internally flawless.

So that shows you that I try to invest in the kind of diamonds that is basically auction pieces.

When it comes to cutting diamonds, I love fine cut diamonds, which is ideal cut diamonds. And I can never buy enough. Every time I see a fine diamond, I must buy it.

The jewelry that you're looking at right now are all manufactured in United States. The reason I manufacture them in the United States is because that's where I'm from, and that's where I am all the time. Because it's very important to me to have quality control. And I have to see with my own eyes when the piece of jewelry's finished. I have to feel it, I have to touch it, I have to try it on. When it passes my quality, that's when the ring, or piece of jewelry, or any kind goes for sale.

Jewellery Theatre

[TRANSLATION OF RUSSIAN LANGUAGE] My name is Maxim Voznesensky. I'm the Founder and Creative Director of the Jewellery Theatre Company in Moscow.

Our company is different from any other company in the world in the sense that we try to create a unique atmosphere in our jewellery boutique. The way the jewels are presented, and the jewelry itself, all combines together to create an atmosphere of mystery and enchantment.

We have the very best master craftsmen in the world, and we choose the very best jewels to create our unique selection of jewellery.

[END TRANSLATION]

Our company, the Jewellery Theatre, was founded in 1998 by Irina Dorofeyeva and Maxim Voznesensky. Initially, we opened a private boutique for private customers, and in the year 2006 we opened our first boutique opened to the public in Moscow. And just this year we've moved to a larger boutique in the very prestigious area of Moscow, Kuznetsky Most.

What makes the Jewellery Theatre unique, its philosophy, is it's striving to create unique pieces of jewellery made with precious stones worked by the best craftsmen in the world. Special to the Jewellery Theatre is the philosophy that the pieces of jewellery are like individual characters on the stage, and they interact with the owner or the dealers of the jewellery, and become part of your life.

The speciality of the Jewellery Theatre Company is the heel that we have at the base of all the rings, which is patented. The heel allows the ring to stand free, like a little character on the stage. And is encrusted with diamonds of different shapes, different patterns.

Over the years, Jewellery Theatre has produced 12 different collections of jewellery. These pieces of jewellery are from the Caravaggio Collection, which is inspired by fruit segments, and is made of yellow gold, diamonds, rubies, garnets. And the Russian Fairy Tales Collection.

These pieces of jewellery are from the high jewellery series. And this is from the Elements, and this represents water, and specifically, the Atlantic Ocean.

We have the Pearl Dreams Collection, and many others, such as jewellery for men, wedding rings, corals.

Come and visit us, and feel the Russian soul.

Lladro

We're based in Valencia at the Mediterranean coast and we have been working with porcelain since the '50s, when the company was founded by the three Lladro brothers. We are very proud of our achievements in porcelain and since then we have been trying to bring the porcelain artistry to new heights.

We work any kind of porcelain. We have a team of expert sculptors and artists that have devoted their lives to work with porcelain. We have a business from the smallest size to the biggest size as represented by this Queen of the Nile piece. And the Lladro brothers developed a set of techniques for the porcelain of their own that have allowed them to create these unique pieces, in which the decoration is special.

So I would say that porcelain at its best is our motto. As you may see here, we have many different colors, many different styles, many different techniques that we put together in our high porcelain lines. In which we put all the best of our makings.

This piece is the Queen of the Nile. It's our top piece. It is a limited edition of 100 units. In which we have used most of our skills. It took us seven years to develop the piece. Each one of them takes more than a thousand hours of work to complete. It's made of more than 300 different parts that have to be assembled and decorated individually. For you to get an idea the price of one of these pieces could be in the 150,000 Euro range.

It has been a pleasure to tell you about our company. Hope to see you soon.

[SPEAKING FOREIGN LANGUAGE]

Mastoloni Pearls

I'm Frank Mastoloni, Partner at Frank Mastoloni & Sons. We are a importer of cultured pearls into the United States, and have been doing so for over 80 years. My grandfather started this along with his brothers coming out of Naples, Italy, and continue it today as probably the largest importers of cultured pearls into the United States.

These are the akoya pearls. The akoya pearl is your traditional cultured pearl. These are the ones first cultivated by Mikimoto back in the late '20's. These akoya pearls are bought in what I'm showing you here as a hank form. In order to get this many matching strands, generally in our buying times we go through roughly 5,000 to 10,000 strands per day in order to get just a few that match and fit our criteria for what we consider our quality standards here at Mastoloni.

On the table here in front of me, I have all different types of South Sea pearls. I'll start by showing you the white, from the white-lipped oyster. They have the ability to grow a pearl from 9mm to up to, oh, I've seen them 20mm, 21mm, and even 22mm. You look at their quality pretty much the same way you look at every other. The cleaner the surface, the brighter the reflection, and the more well-matched the pearl, the better the necklace is.

These are white South Sea pearls with what we call "the kiss." The top of it is a pave set of diamonds in 18k white, inspired actually by the Hershey's kiss.

Here we have Benny doing some of our matching work. If you notice all the pearls on the table, each one of them has to be looked at from every different angle. They have to be sized, they have to be placed down, and each one is a little bit different based on their color and luster. Benny will sit there for hours just to make sure that two are exactly alike, so that when the earrings are finally made, you see no difference between one and the other.

We also have the Tahitian pearl, or the black-lip oyster. There are over 158 different shades of Tahitian pearl, going anywhere from a silver white, all the way into the onyx black, and everything in-between.

Here we have Lynn stringing the pearls in the traditional manner. She uses one long string to go through the entire necklace, and then individually knots in between each pearl. The reason for the individual knots not only makes the necklace look better, but in the event that it does break, all the pearls don't go falling all over the ground.

This has taking Lynn over 20 years to develop this type of speed. She can do about one necklace per 25 minutes to a half an hour. She's really one of the best in the business.

The golden pearls. This is out of a yellow-lip oyster. The yellow-lip oysters are mostly out of the Philippines and Indonesia. They produce a gold, yellow, champagne, and all variations in-between. In my eyes the gold, which in the proper color, would look like a nice piece of burnt 24k gold. That provides the deepest and richest color, therefore looking best on a woman's skin.

Some of the other things we've done with pearls today to keep them fresh and unique would be the off-shapes. I find these to be the most interesting of anything. We call them baroque. The baroque pearl happens in an oyster when the bead itself moves. That can be caused by a change in the temperature, different currents, or even a storm. As the bead itself moves, the oyster cultivates it in a different pattern.

These unique shapes, with really no two exactly the same, gives you much more fashion-oriented necklace, much more cutting edge, and gives you something that you won't see on pretty much anyone else.

Mattia Cielo

Mattia Cielo represents the third millennial jeweler. The company was born in 2007 from an idea of myself and of my friend Max. What we wanted to do with Mattia Cielo is to change the way designing jewelry is approached. We want to take the industrial design ideas to jewelry. We were able to add movement to our pieces. Movement, together with industrial design, created a new philosophy in jewelry that we call metamorphic dynamism.

As you know this is a very competitive market. But with the global market there are every day more people that want to express, through our jewelry, their own personality. People don't want to be all alike. For example, this is another of our collection where we are a very strong design that with movement becomes very warm, very soft. We say that our jewels become alive throughout the movement.

The other thing we very known about is the research. We do a lot of research, especially on material and techniques. There are materials that enter our world just recently but that has a strong energy and a physical characteristic very much interesting for jewelry.

For example, in this piece we were able to make a very big shape, but very light. Because we decided to use titanium. Titanium is a very modern material, it represents us very much. And if it's treated for it's sole characteristic it becomes a real jewelry. For example this bangle of Ghiaccio collection is made of titanium, gold, and white diamond.
Here we are creating a new concept. This is the basic concept that helps consumers to get in contact with our company. Something that is quite classical from the look, but when you touch it you see all the idea technology and ergonomics that you can find in our jewels.

Here we have another way we're using modern technology to create very light and very flexible pieces. This is an approach that we just developed. It took us more than two years to create the technique patented for this bracelet. And from now on we will be able to reach a level of softness that never has been reached in jewelry. Because we believe that ergonomic is very important for the modern lady. Modern ladies are fast, they run a lot. And they need to have jewels that wears on their body easily and comfortably.

This collection starts from $2,000 and reaches $15,000.

These are earrings, very light, elastic. And so we created a very big piece, but at the same time very wearable. Lady forgets having it on their ear-- just nine grams.

The is a ring of the collection-- very strong, very fancy, and very talking piece. From my experience, the new consumer of high end jewelry is a consumer that has already everything and wants to spot out of the mass. You need a lot of culture and love for the jewels to start to appreciate designing jewelry. Stone and material are important. My opinion-- design is the king. This is Mattia Cielo. [SPEAKING ITALIAN]

Mattioli

I'm Licia Mattioli. I'm here to introduce you my line that is Mattioli from Torino. And we are the oldest factory in our city. This collection is Puzzle Collection. And this is a strange shape. It is trapezoid.

These came out from Calder and Mondrian. Calder in terms of shapes because Calder with mobiles was so floating, so light that leads me to this kind of strange shapes. And Mondrian, with his strong colors brought us, as well, to a different world.

These are puzzle earrings. It's a trapezoid shape that is quite unusual in our business, because usually the shapes are really feminine. And in fact, when we came out-- now a long time ago-- it was not well understood, because it was thought as a piece for a woman. But in the reality, the jewelry that I make is from a woman to a woman. It means that you can play with your jewels.

You take off the stone, and according to the fashion, we have different colors. You may see here, for instance, the last color we have done according to the bags and the shoes, the accessory. You can see the deep blue, the deep green, the fuchsia. And every different season, you will have different colors that you can add to your jewels, making your jewels 10 times different.

Same earring. You have the diamond accent. And again, you take off the diamond piece, white diamond in this case, and you add the chocolate diamond.

The same concept is on the chain. This is another chain that, for us, is iconic, because if you see this once, you can't forget it. You can play with this chain as well, because you can put it in seven different ways. You can put as a belt like this. You can put like this, let's say, in a normal way.

You can put the Y-system. So just using your clasp, here. Or, for the brave people, in the back. And then on the wrist, around it like that.

And then in a more regular way like that. Or in a different way again, short and long. So you see once again, you can play with your little necklace. It is not a, let's say, regular one.

Our jewelry, as you may notice, are very versatile. You can really enjoy with them. You'll find this concept in all of our collections.

This is another collection. It's the Siriana Collection. And in this case, you can see through the stone. And again, you can open the bail and change the stone according to your mood.

The chain is with the same concept as the pendant. So you see the clasp? Everything is handmade. The clasp is made with the same frame as the earring.

And again, here you can play with different lengths. So you can see wear long as it is or shorter like that. So you see, again, in another shape, a totally different way, but you have a collection with versatile.

Talking about the Siriana Collection, I have to show you also my bracelet. I love cuff bracelets. So we have done many cuff bracelets for any collection, and this one is the Siriana one. You open, so it's very easy to wear. And done. And you have the same version with diamonds.

The Tibet story is like my ring. This started to me from a travel to Tibet. In that country, they have a sweet, sweet story that is that a mother, when a daughter gets married, gives as a gift to the daughter this kind of ring. And no matter which is the style of the wire, because the important thing is the ring is thick enough with a lot of rounds of wire, because this means a lot of years of happiness with the husband.

So the story was so sweet that we take, again, the concept. We make a gold wire, move it around the finger, so that in this concept we have done many different solutions.

The name of this collection is Chiacchiere. Chiacchiere in Italian means to chat. And the reason why we call it Chiacchiere is because they chat each other as you may hear from this nice sound.

In 19th century in Naples in the South of Italy, you have the nanny that made the breastfeeding. And when they breastfeed the infant, they have a kind of necklace like that, that chat.

Do you know why? Because with these, the babies were playing and not crying anymore, anything. And so this was a kind of play, but it was a necklace in the reality. That is the reason why we have done this same concept with our iconic shape, so in a modern way, but remind us that we have a story and a sweet story. And you know this is a music. It is a chatty music.

Last but not least, I want to show you the new collection that is Lotus. Lotus came from the oriental flower. It is very simple, declined in different sizes for the different market. Because in Italy, we use bold pieces. And I show you what I mean. When I say bold, it's bold.

But we have done also for US, for instance, a smaller size. Again, you play. Again, you put and take off the mother of pearl. Again, you have different versions. White diamond, black diamond. Black diamond with white base. Again, you have the small clasp with the same design.

We have a cuff bracelet for every single collection. And this is the Lotus. It is with ebony and precious and semiprecious stone. Here we have amethyst. We have prasiolite and rubies.

And it's very easy to wear night and day. And this is the look.

We decided to give our customer the opportunity to have one piece that is unique. So we made different pieces that's just one and no more.

This is a cameo. I decided to make a cameo, but again, like Mattioli does always, in an unusual way. So we cut the rough diamond around. You can use this as a pendant or as a broach, because you have the broach behind. And you have a PVD chain. PVD is a special technique to make the gold black.

We just opened a shop in Rome, the first flagship store. It's an Art Deco style, because I love that period of art. We made everything with lacquer, parchment. And everything is white and black. I have more stories to tell you, and I invite you to discover the world of Mattioli. nd long. So you see once again, you can play with your little necklace. It is not a, let's say, regular one.

Our jewelry, as you may notice, are very versatile. You can really enjoy with them. You'll find this concept in all of our collections.

This is another collection. It's the Siriana Collection. And in this case, you can see through the stone. And again, you can open the bail and change the stone according to your mood.

The chain is with the same concept as the pendant. So you see the clasp? Everything is handmade. The clasp is made with the same frame as the earring.

And again, here you can play with different lengths. So you can see wear long as it is or shorter like that. So you see, again, in another shape, a totally different way, but you have a collection with versatile.

Talking about the Siriana Collection, I have to show you also my bracelet. I love cuff bracelets. So we have done many cuff bracelets for any collection, and this one is the Siriana one. You open, so it's very easy to wear. And done. And you have the same version with diamonds.

The Tibet story is like my ring. This started to me from a travel to Tibet. In that country, they have a sweet, sweet story that is that a mother, when a daughter gets married, gives as a gift to the daughter this kind of ring. And no matter which is the style of the wire, because the important thing is the ring is thick enough with a lot of rounds of wire, because this means a lot of years of happiness with the husband.

So the story was so sweet that we take, again, the concept. We make a gold wire, move it around the finger, so that in this concept we have done many different solutions.

The name of this collection is Chiacchiere. Chiacchiere in Italian means to chat. And the reason why we call it Chiacchiere is because they chat each other as you may hear from this nice sound.

In 19th century in Naples in the South of Italy, you have the nanny that made the breastfeeding. And when they breastfeed the infant, they have a kind of necklace like that, that chat.

Michael Weggenmann

Hello my name is Michael Weggenmann. I'm from Germany, Kaiserslautern I run the company in fourth generation. We concentrate on one of a kind jewelry. We produce one of a kind pieces with color diamonds and unusual shapes.

Just to show you a few examples, like this certain ring. It's a very unusual dome cut diamond in a burgundy color. It has 220 diamonds on the side set in pave in the finest work that you can get. As you can imagine with that certain piece this one of a kind has a stone like that. It's just available once.

So to give you another example of our collection, here you have a series of rings in six different colors. You have black, green, pink, brown yellow, white-- all natural colors set in pave. So that shows you the variety of diamonds in various colors as they do exist.

To be little more-- let's say fashionable-- here you have a ring that just won an award as the best ring design in the United States 2011. It's made out of black stainless steel, which means it's PVD covered to create the black color. And then we set fine white diamonds directly into the black steel. Which is very unique and it's a kind of art the way we work that ring.

To go even a step further, right here you have a bracelet made out of rusted iron. This we call the 44 days collection as that certain piece would be for 44 days in salt water to create that rust. And at the end we set the diamonds in the gold and finally we coat it so it doesn't keep rusting.

One more example of our German workmanship-- this bracelet right here is made out of very, very fine steel wire. And it's actually 1.3 kilometers of wire that we twist around hundreds of times to create that look. And finally we have a little bar made out of white gold with black diamonds.

So as you can see, the product that we do produce is unusual, it's exotic, it's unique, but at the same time very precious. Another success story within our collection is this bracelet that we call Coquette. It's black stainless steel, again PVD covered, but as you can see it's very smooth, very flexible. And it's somehow really cool. And the idea is you can unscrew the bracelet-- you can open it-- so we can at any time add more of the diamond rondelles that we do offer in five different diamond colors. So again it's a very cool, very casual and a day to day product that is simple and fun.

Muzo Emeralds

Welcome to the Muzo International booth. We are here with a fine selection of our emeralds, both the cut and polished pieces and some very extraordinary pieces of rough that we have brought with us from Columbia.

The Muzo mine is about 100 kilometers North-Northwest of Bogota. And it is one of the most famous mines in the world. It's been continuously mined for over 500 years. And they have a reputation for being of the best color, the best clarity, the best crystal. And Muzo emeralds are the standard by which all other emeralds in the world are judged by. They're known for a bluish-green tinge to them and for the great size that you can find from the mine.

The Muzo mine has been in production for over 500 years and some of the most famous emeralds in the world are most likely from Muzo, given the time period, and as I mentioned before, the size and the quality of the stones. It's likely that the emeralds in the Topkapi Dagger are from Muzo, as many of the extraordinary pieces of jewelry that you see from the Mughul empire, from the Persian empire, and that time period of trade when the Spanish we're moving into those regions of the world.

Muzo is unique to the industry as a company because we control the entire mine to market process. Because we own the rights to mine in the Muzo mine in Columbia, we bring everything from the rough, and we take it back to our facility in the free zone in Bogota, where we cut and polish all of our own stones. As you can see here, this is about a 30 carat emerald cut stone that's really of excellent quality.

A very important priority to the Muzo group is our commitment to the community and our commitment to the environment. And one of the things that we are doing in Muzo is paying our workers a salary, providing them health care, but not just the miners who are working at the mine. We are also providing health care to any of the surrounding community members. Muzo has built a school for the community, for both the children of the miners and all of those living in the village.

We at Muzo international believe it's very important that good business is not just about our final product, but about our commitment to the environment and our commitment to the community.

Nanis

Hi, I am Laura Bicego, the designer of Nanis, an Italian company that was born in 1990. I am a second generation jeweler, and I try to create my brand because I wanted something that people really enjoyed. And that's why my jewelry is very versatile. You can interchange the piece and transform a bracelet from a necklace or a pendant into a bracelet. And I like very much to mix the ancient skills to nowaday needs.

Nanis is a line made by a woman for women, so it needs to be alive and can be worn all day long according to your mood and according to the needs you have, that is, for women that need to wear the same piece of jewelry during the work day or for business night. What makes Nanis special, apart from the design, is also the finish that we do that is hand engraved by artisans that learn their skills from the ancient. To make a necklace like this, it takes only one day to engrave it, to give you an idea of how tough this job is, and give this finish, and give to the piece a silk effect. It's very soft, very unique. And it's done totally by hand.

People that buy my line are people that appreciate quality and design. The collection is mainly in 18-karat gold. But a couple of years ago, I started doing some silver which is doing fantastic. Silver allowed me to go to all levels of prices, but always maintaining the touch of the brand.

Our jewelry can be worn in different ways which gives our clients more options and versatility with their wardrobe. They can get different looks with a different outfit. For example, this piece can be worn long or can be worn as a lariat, as you can see, very simply. Another great piece of jewelry that I have in the line, and talk about versatility, is this. For example, this bracelet can be worn flat, or by letting go, you can wear it a little bit funkier. And you just turn it, and you get back flat.

I put the marcasite which has a rich look because it looks like black diamonds. And it's a natural stone, so that belongs from iron. That allows me to make it richer, but without going up with the price. And this is great because you have a great, rich look without spending a lot of money. For example, this bracelet in marcasite is totally marcasite pave. And you can wear it either as a bracelet, or you can, by putting a scarf, wear it as a pendant, or if you just put on the other side of the necklace, the scarf, you can wear it as a necklace.

That's what I mean. A woman during the day can wanted to wear it as a bracelet, she will wear it as a bracelet. During the night, she need to wear it as a necklace, she will. And it's always according to what she needs to do.

One of our best collections is also the Bon Bon collection which is with colored, semi-precious stones and allows us to go a little bit more lively with the semi-precious and different colors of sapphire.

Oscar Heyman

We're here at the headquarters of Oscar Heyman & Brothers in New York city, manufacturer and designer of precious stone jewelry founded in 1912. The story of Oscar Heyman goes back to 1900 in Latvia, where the family lived. The two eldest of nine children, Nathan and Oscar, were sent off to the Ukraine, Kharkov, to an apprenticeship at a Faberge factory, making jewelry. They learned the art of fabricating in platinum, a brand new technology at the time.

1905, the two brothers immigrated to the United States, arriving on the shores of New York city with few connections, no money, but the skill of working jewelry. 1906, followed by their brother and father, and over the next couple of years, the rest of the family. By 1912, the three oldest brothers established Oscar Heyman & Brothers.

Around this room are various plaques, mementos from our history. Our specialty was and remains today the finest quality, made-in-America gemstone jewelry, sought after by discerning clients all over the world.

We're here at the design function, which is such an integral part of the whole jewelry process. The designs serve as a blueprint. They are instructional.

The designs on the wall represent interpreting sapphires and rubies and emeralds into wearable bracelets, broaches, rings, and earrings. These designs are very, very precise. But they're architectural renderings. They are extremely colorful. That's what our businesses is-- colored stones, rubies, emeralds, sapphires, the artistry of structure.

Also, what's going on right here is that our designer is providing for us alternatives. These alternatives are showing various ways to mount up this magnificent emerald-cut aquamarine. We're either going to have this aquamarine set with a pear-shaped sapphires or, perhaps more traditionally, here in a platinum mounting with smaller diamonds. These designs have to be very, very, very precise. They have to have the actual details and dimensions.

What we have here is a remarkable collection of gem amandine tourmalines. We have about 300 carats in this necklace, which is going to be a multimillion dollar piece. It took years to collect these stones. And it took great, great patience on our part to keep the stones waiting for a collection of them so that we could have them as a magnificent group, rather than presenting them to the public individually.

We start the creative process, design process, from several different directions. This painter brooch with a very unique lightening ridge black opal as the painter's smock-- what you see in front of you here are three-dimensional wax models that are hand carved and hand painted to represent one-for-one what the finished piece would be. Our feeling is that the flat design does not fully convey the depth and the modulation of the finished piece, which is really crucial.

Often we'll make these with the actual stone in the wax to get the full effect. A broadbill, a swordfish, which is true to the actual fish, a bespoke piece from a store in Florida, whose customer was a fishing enthusiast-- In this case, the store mailed us a photograph of a client's yacht, which we then crafted a jeweled brooch based on the photograph, and very precisely, a model of the actual boat. Our designers love having challenges to come up with interesting pieces. In the United States today, we are the premier jeweler to make one of a kind pieces like this, very specifically for individual clients.

This is our Oscar Heyman & Brothers shop. This is one of our master jewelers, who us creating a ring by hand, based on a design that was drawn up specifically for the center stone, which is a star ruby. He is fitting the center stone and he will fit the diamonds after he works on the center stone. This is another one of our master jewellers, making a very fine and very extremely difficult and complex necklace, using black opals from Australia and fancy colored diamonds, rubies, sapphires. It will be made to order for someone very, very special.

We're looking at a setter, working on setting rubies, channel-set. In the center, you'll see some pave diamonds that are set. It is all done right here in New York.

We're very proud of the relationship we have maintained with our employees over the history of the company. This piece, it's a rock crystal representing the diamond industry, the lapis face representing gem stones, and some gold leaf work with some diamonds. This is a tribute that the employees gave to the firm in honor or our 75th anniversary. Along with the 75th fifth anniversary rock crystal lapis memento came a signed document by all the employees at that time, which, to the firm is almost more important than the rock crystal piece that was created. hed Oscar Heyman & Brothers.

Around this room are various plaques, mementos from our history. Our specialty was and remains today the finest quality, made-in-America gemstone jewelry, sought after by discerning clients all over the world.

We're here at the design function, which is such an integral part of the whole jewelry process. The designs serve as a blueprint. They are instructional.

The designs on the wall represent interpreting sapphires and rubies and emeralds into wearable bracelets, broaches, rings, and earrings. These designs are very, very precise. But they're architectural renderings. They are extremely colorful. That's what our businesses is-- colored stones, rubies, emeralds, sapphires, the artistry of structure.

Also, what's going on right here is that our designer is providing for us alternatives. These alternatives are showing various ways to mount up this magnificent emerald-cut aquamarine. We're either going to have this aquamarine set with a pear-shaped sapphires or, perhaps more traditionally, here in a platinum mounting with smaller diamonds. These designs have to be very, very, very precise. They have to have the actual details and dimensions.

What we have here is a remarkable collection of gem amandine tourmalines. We have about 300 carats in this necklace, which is going to be a multimillion dollar piece. It took years to collect these stones. And it took great, great patience on our part to keep the stones waiting for a collection of them so that we could have them as a magnificent group, rather than presenting them to the public individually.

We start the creative process, design process, from several different directions. This painter brooch with a very unique lightening ridge black opal as the painter's smock-- what you see in front of you here are three-dimensional wax models that are hand carved and hand painted to represent one-for-one what the finished piece would be. Our feeling is that the flat design does not fully convey the depth and the modulation of the finished piece, which is really crucial.

Often we'll make these with the actual stone in the wax to get the full effect. A broadbill, a swordfish, which is true to the actual fish, a bespoke piece from a store in Florida, whose customer was a fishing enthusiast-- In this case, the store mailed us a photograph of a client's yacht, which we then crafted a jeweled brooch based on the photograph, and very precisely, a model of the actual boat. Our designers love having challenges to come up with interesting pieces. In the United States today, we are the premier jeweler to make one of a kind pieces like this, very specifically for individual clients.

This is our Oscar Heyman & Brothers shop. This is one of our master jewelers, who us creating a ring by hand, based on a design that was drawn up specifically for the center stone, which is a star ruby. He is fitting the center stone and he will fit the diamonds after he works on the center stone. This is another one of our master jewellers, making a very fine and very extremely difficult and complex necklace, using black opals from Australia and fancy colored diamonds, rubies, sapphires. It will be made to o

Palmiero

Hello. My name is Valentina. And I'm here with Luca Palmiero.

Nice to meet you.

We come from Palmiero company, which is situated in Valencia, in the northwest of Italy. The company was established in the 70s by Mr. Carlo Palmiero, who is the owner and designer.

As you can see through these jewels, nature is the main inspiration. I wear a petunia, the Flowers Collection. He created many, many flowers with marvelous tones, with marvelous diamonds.

As you can see, he moulded the material in order to create the perfect shape of a flower. The petunia ring from the flower collection is meticulously set with 1,800 fancy colored sapphires and white diamonds. The color combinations have been very carefully selected from very vivid colors in the centers, and graduating to lighter colors, which is a signature of our pieces. Also something you don't see too often in jewelry-- this piece is set on the underside, which makes the ring look much closer to the flower nature.

This piece is called bubble. It's something very funny because children very often play with bubbles. Here you can see the marvelous colors that Palmiero decided to use, and the wonderful setting. Here we have another piece of our collection. It's more classical, from the point of view of the colors, white diamonds and black diamonds, but the shape is unique. It's a vertigo. It's set in the front and some of the back.

This is one of the most important pieces of our collection. It belongs to the new collection called New World. Mr. Palmiero decided to represent the peacock in the act of making the wheel. This piece is very precious because he decided to use all diamonds, all top-quality diamonds, except for the violet sapphire on the wheel. This animal represents royalty. It's a very precious animal. And it's called imperatore. Here we have the pendant that can be also a brooch, and the earrings, like the wheel, the marvelous wheel of the peacock.

This is the most important piece of our collection. It's a wonderful necklace. It took six months to create it and to design it.

Pejmani

Hi. My name is Pejman and I am from Pejmani Jewelry. I was in diamond manufacturing since 25 years ago in Antwerp in Belgium, where I live. I was manufacturing a lot of different size and shape of diamonds, and I was selling them to most prestigious jewelry company in the world. Two, three years ago, I decided to do my own creation, and I did the Pejmani line.

The Pejmani line is a mixture of east and west. Where I borned, and then where I growed up. I like a lot of Eastern pieces, I like Western pieces. And I try to take a little bit of each one to do a different design to the world. As you see, I do different kind of creation. I have a nice collections of cuff links.

I have what I'm doing, it's an very nice collections of pens with diamonds. Pens, as example, you see it's setted with 6, 7,000 small stones. And my new collection is going to be around 20, 25 different models with different colors of diamonds and also gemstones.

I do necklaces that they are very, very, very soft and quality. The same thing always with the earrings. And sometimes, I go by my ideas, my feelings. Let's say this is a butterfly ring. For some people, it's a little bit too big, but they really enjoy them, the people wear it.

What I'm doing I try to as fine as possible to put nice stones together. Different colors, nice manufacturing. Everything made in Belgium with a really very nice craftsman in my company. And whatever I do, I do that with love.

This is a cuff link collection I did, with different design. White gold, yellow gold, black diamonds, pink diamonds, yellow diamonds, for different tastes for different people. What is different in my cuff links, that on each cuff links, you have the front and you have the back. Then when you use the cuff links, always you can enjoy also from the back that is full of diamonds.

Sometimes we have a special creation. For example, here I have a set of four glasses in crystals. And as you see, you have very fine diamonds, white and yellow diamonds. And here is the carafe this is going to be for personal use, or very nice gift.

Here you see around 45 carats, fancy vivid yellow, VS2 clarity, with very good polish, very good symmetry, and non-fluorescent. It's a very nice shaped stone.

Here you have unheated rubies with three certificate in different design. As you see, always very, very fine.

This is a very special ring also. The center stone is around 2 and 1/2 carats. Fancy blue. That is very rare, with a very good purity. Mounted in pink gold and pink diamonds. This is also one of the stones, as many of others, that I bought rough, I polished, I designed the piece, and I finished the piece.

From the first step, to the last step.

Picchiotti

The company was founded by myself in 1967. My sister and I, we started with three goldsmiths in the company. We manufactured pins, rings, and bracelets. And then we went into necklaces, earrings, clasps, cuff links and other things.

We started in 1967 with the rose, which has a baguette stem. And this is a sort of flagship of our company. You see it in our advertising. Normally, we use it in many, many occasions. This ring is made up nine separate parts, which are to be set first, and then put together, and then soldered at the end from the back, in order to have the piece completed.

Every year, in March, we present a new collection. We work on this collection about, I would say, between 10 and 11 months.

If you look around Basel fair here, you will see that 95% of the pieces which are exhibited are made with diamonds, diamonds and diamonds. Our company has been recognized for being very, very accurate when it comes to finish, when it comes to details, when it comes to sophisticated workmanship.

The new collection this year has been concentrated on very, very simple designs, where the stone is dominating the scene. This necklace, for example, we have this nine carat stone. And we did not look for a crazy design. But just we tried to enhance each single stone as far as possible, as we could. This is brand new, where we have a pear-shaped fancy yellow diamond, nine carats in the center. And we have here about 73 carats of diamonds. We have matching earrings here, with two ovals, which weigh five carats each, one white diamond, the other one fancy yellow.

Then we have another set. This necklace, for example, made of seven emeralds. They have been put together not in one time, because the layout is not easy. So one day we bought one stone, then we bought two more, then we found another one, then we re-cut one in order to get the layout made as you see. They are all Colombian. They weigh between seven and five carats. And 65, 70 carats of diamonds we have. Yes.

A couple of a heart-shaped-- one Colombian. The other one is a Burma sapphire, unheated. They weigh about seven carat each. And the ring has about 7.50 or 7.70 carats of diamonds. This one is the same design with two diamonds, one fancy yellow certified, and one white diamond, also the same design as you see.

This one is a ring with a five carat and a three carat marquise, surrounded by square-cut rubies, buff-topped. This is one of the specialties of Picchiotti because each stone we get, we buy. We have two re-cut to fit into the mounting. And then, once it has been re-cut, it is buff-topped in order to make it a little bit softer. And the color of this stone comes out much better. This is done actually-- the re-cutting is done in Italy, of course.

We have here three rings which are, which I consider personally, as the three finest we have in our collection. This one is a Colombian emerald, 22 carats, cushion shape. The cut is very, very deep, diamonds on all sides, round diamonds, and baguettes here.

This one is a ring which is the most complicated by far, as far as the workmanship is concerned. We have a ten carat oval Burma ruby, and surrounded by square-cut diamonds, starting from 40 pointers, down to, probably, 15 points. All stones have been re-cut. And the stones are held by one prong. And one prong will hold four stones, sometimes three stones, but in most cases, four stones.

As you see, there is not one stone which is like the other. Each stone has to be re-cut by itself, of course. And then the setter would set the first row of stones. And then the cutter would re-cut the second row. And then the setter will continue, row by row, to go down to the shank.

This one is our largest stone in sapphires. It's quite a unique stone-- again, a cushion, which is my favorite shape by far. And it has a sort of collar here made of baguettes, which makes it a little bit more elegant. And it makes it not so heavy. This stone was found in Burma. And it's probably one of the finest we've ever had.

We continue in this direction because the results have been very good. And we use, of course, color stones not only with rings, but with earrings, with bracelets, necklaces, and so on. Thank you very much indeed for your time. And I hope to see all my friends very soon again. y. You see it in our advertising. Normally, we use it in many, many occasions. This ring is made up nine separate parts, which are to be set first, and then put together, and then soldered at the end from the back, in order to have the piece completed.

Every year, in March, we present a new collection. We work on this collection about, I would say, between 10 and 11 months.

If you look around Basel fair here, you will see that 95% of the pieces which are exhibited are made with diamonds, diamonds and diamonds. Our company has been recognized for being very, very accurate when it comes to finish, when it comes to details, when it comes to sophisticated workmanship.

The new collection this year has been concentrated on very, very simple designs, where the stone is dominating the scene. This necklace, for example, we have this nine carat stone. And we did not look for a crazy design. But just we tried to enhance each single stone as far as possible, as we could. This is brand new, where we have a pear-shaped fancy yellow diamond, nine carats in the center. And we have here about 73 carats of diamonds. We have matching earrings here, with two ovals, which weigh five carats each, one white diamond, the other one fancy yellow.

Then we have another set. This necklace, for example, made of seven emeralds. They have been put together not in one time, because the layout is not easy. So one day we bought one stone, then we bought two more, then we found another one, then we re-cut one in order to get the layout made as you see. They are all Colombian. They weigh between seven and five carats. And 65, 70 carats of diamonds we have. Yes.

A couple of a heart-shaped-- one Colombian. The other one is a Burma sapphire, unheated. They weigh about seven carat each. And the ring has about 7.50 or 7.70 carats of diamonds. This one is the same design with two diamonds, one fancy yellow certified, and one white diamond, also the same design as you see.

This one is a ring with a five carat and a three carat marquise, surrounded by square-cut rubies, buff-topped. This is one of the specialties of Picchiotti because each stone we get, we buy. We have two re-cut to fit into the mounting. And then, once it has been re-cut, it is buff-topped in order to make it a little bit softer. And the color of this stone comes out much better. This is done actually-- the re-cutting is done in Italy, of course.

We have here three rings which are, which I consider personally, as the three finest we have in our collection. This one is a Colombian emerald, 22 carats, cushion shape. The cut is very, very deep, diamonds on all sides, round diamonds, and baguettes here.

This one is a ring which is the most complicated by far, as far as the workmanship is concerned. We have a ten carat oval Burma ruby, and surrounded by square-cut diamonds, starting from 40 pointers, down to, probably, 15 points. All stones have been re-cut. And the stones are held by one prong. And one prong will hold four stones, sometimes three stones, but in most cases, four stones.

As you see, there is not one stone which is like the other. Each stone has to be re-cut by itself, of course. And then the setter would set the first row of stones. And then the cutter would re-cut the second row. And then the setter will continue, row by row, to go down to the shank.

This one is our largest stone in sapphires. It's quite a unique stone-- again, a cushion, which is my favorite shape by far. And it has a sort of collar here made of baguettes, which makes it a little bit more elegant. And it makes it not so heavy. This stone was found i

Prologue

Welcome to the world of Prologue. We're a group of companies that were established in 1998 to bring together exciting manufacture for daring pieces of jewelry and objets d'art. The passion of our company is color. We use diamond as a white in the palette of the rainbow, and every color is important whether it's a piece of jewelry or an objet d'art. Pedro is the designer, and the strength, and the creation behind the business, and he'll tell you more about his passion.

Well, my passion is to try to find every day, every minute a new color, a new form, a new idea to surprise my customer. My customers and my clients, they have everything. They can afford everything, and they want to be surprised. They want to see something that they've never seen. And it's the toughest task we have is to get our customer interested, surprised, and willing to collect our art pieces.

So our speciality is two fields. One of them is the jewelry, the other is objets d'art. And they're very much intricated because you will find in one line the important, big piece that will finish up in a tiny, little, small piece. So the concept can be a huge, big, important piece for a big house, a villa, a dacha, a palace. And then it could be hanging around the neck, or it could be in the handbag of the lady.

We use any kind of material. The material is gold, silver, bronze, copper, stainless steel, fiberglass, diamonds, rubies. It's whatever nature can give us, wood. Anything nature can give us, we'll carve it, we'll set it, we'll prepare it to make a fantastic or as fantasy piece that we can do.

The jewelry and the objets d'art can range from a corporate gift, a state gift to just a wedding gift or a simple token of love. Our pieces are very unusual, very different. They're very daring. The Prologue lady is somebody who dares, who is confident, who wants to be surprised every time we come with a collection whether it's big or small.

From the retail point of view, the prices can be very simple or can go to your wildest dreams. If it's a special piece for a wedding, it will be full of the largest diamonds, the purest diamonds, or it could be something very comfortable with a semi-precious stone. But it's absolutely right for what the client is looking for.

This is one of our signature pieces. We call it Gourmet. It's the mouse in the cheese. Or should we say, the mouse who got the cheese.

It's with yellow sapphire and diamond, and it's a very popular piece for us. And the inspiration came from Pedro for me because I love mice. It's a pendant, earring, and ring set, and we also have the perfume atomizer. This is something that adds a little bit of an extra to a gift for a lady. So you still have your mouse, and your cheese, and your spray.

Here are some more atomizers which is something very important in our collection. The pieces, as I said before, can go matching with earrings and rings. So for example, I'm wearing the Aloha Flower earrings. This is the Aloha atomizer, pink mother of pearl, ruby, sapphire, diamond.

In my hand is the Black Widow Spider just in case there's an inclination there. She is on the back. Here is the butterfly, which is another signature piece of Prologue. We like butterflies to come through in many different shapes and sizes.

Then we have The Frog Prince. Kiss the frog, and hopefully find your prince. And one more which is The Two Fish, either a pisces or just ruby and paraiba in the sea.

Here the perfume atomizer is for your favorite perfume. This unscrews. We deliver it to you with a small funnel, so you can fill it easily. Screw it back up, inside it goes, and straight into your bag.

This is a new piece. It's multicolored butterflies. Butterflies have always been a Prologue return. Every year, we come back with new butterflies, bigger, smaller, multicolored.

This piece is a quite important piece. It's a big piece, it has a lot of volume, and it's extremely well articulated. Each butterfly is articulated on its own and between the others. It has all colors that sapphires can give you, all the colors, and tsavorite. It's a one of a kind.

It takes a lot of time to build, and hopefully, it will find a home. Earrings that match the necklace, again, multicolored. And very proud of that piece this year.

This is a piece from our Legend collection. Again, for collectors based on earth, wind, water, and fire. So this our water piece for this year. It's a piece that unhooks very simply to the front, open and close. Made with orange sapphire, yellow sapphire, black sapphire, tsavorite, and again, our white diamond. And here are the earrings that complete the set.

Thank you very much for listening to part of the Prologue story, sharing some of our pieces, and we had hope to hear from you soon. ed, surprised, and willing to collect our art pieces.

So our speciality is two fields. One of them is the jewelry, the other is objets d'art. And they're very much intricated because you will find in one line the important, big piece that will finish up in a tiny, little, small piece. So the concept can be a huge, big, important piece for a big house, a villa, a dacha, a palace. And then it could be hanging around the neck, or it could be in the handbag of the lady.

We use any kind of material. The material is gold, silver, bronze, copper, stainless steel, fiberglass, diamonds, rubies. It's whatever nature can give us, wood. Anything nature can give us, we'll carve it, we'll set it, we'll prepare it to make a fantastic or as fantasy piece that we can do.

The jewelry and the objets d'art can range from a corporate gift, a state gift to just a wedding gift or a simple token of love. Our pieces are very unusual, very different. They're very daring. The Prologue lady is somebody who dares, who is confident, who wants to be surprised every time we come with a collection whether it's big or small.

From the retail point of view, the prices can be very simple or can go to your wildest dreams. If it's a special piece for a wedding, it will be full of the largest diamonds, the purest diamonds, or it could be something very comfortable with a semi-precious stone. But it's absolutely right for what the client is looking for.

This is one of our signature pieces. We call it Gourmet. It's the mouse in the cheese. Or should we say, the mouse who got the cheese.

It's with yellow sapphire and diamond, and it's a very popular piece for us. And the inspiration came from Pedro for me because I love mice. It's a pendant, earring, and ring set, and we also have the perfume atomizer. This is something that adds a little bit of an extra to a gift for a lady. So you still have your mouse, and your cheese, and your spray.

Here are some more atomizers which is something very important in our collection. The pieces, as I said before, can go matching with earrings and rings. So for example, I'm wearing the Aloha Flower earrings. This is the Aloha atomizer, pink mother of pearl, ruby, sapphire, diamond.

In my hand is the Black Widow Spider just in case there's an inclination there. She is on the back. Here is the butterfly, which is another signature piece of Prologue. We like butterflies to come through in many different shapes and sizes.

Then we have The Frog Prince. Kiss the frog, and hopefully find your prince. And one more which is The Two Fish, either a pisces or just ruby and paraiba in the sea.

Here the perfume atomizer is for your favorite perfume. This unscrews. We deliver it to you with a small funnel, so you can fill it easily. Screw it back up, inside it goes, and straight into your bag.

This is a new piece. It's multicolored butterflies. Butterflies have always been a Prologue return. Every year, we come back with new butterflies, bigger, smaller, multicolored.

This piece is a quite important piece. It's a big piece, it has a lot of volume, and it's extremely well articulated. Each butte

Ramon

My name is Carlo Ramon. I'm the owner of Ramon, a company that was founded in the 1800s, '88, by the real grandfather of my father.

Our collections are based on natural tendency. The base of our collections is 18-karat gold jewelry in three colors, in red, white, and yellow, and we combine with diamonds, and with precious and semi-precious stones.

One of our best-known collection, and is one of the best sellers, our Sphere Collection. Here I'm showing you the large piece that we have in the collection, but you can have as many designs, as many as you want, with always the same pattern. Those circles that they interlock one with another one. And we have been very successful. And we do that collection in the three colors of gold, and you can have a piece for every pocket.

Talking about the Sphere Collection, here you have an example having the same pattern with the circle interlay, one to the other one. We put a smokey quartz on top of it. And then you have a beautiful bracelet that has been a very, very demanding piece. You can have those pieces in all three colors: yellow, white, and pink.

Here you have a beautiful ring with black, brown, and white diamonds, with the same circle pattern that interlocks fantastically well. And you have a beautiful ring that is one of the best-selling items that we have. And again, if you like it pink, you can have it in white, or in yellow if you want.

Here you have an example of a beautiful ring with pink gold, white gold, with diamonds, and pink quartz.

Finally, here you have an example, one cocktail ring collection that we have, that they are made with 18-karat again, in gold and enamel. And you can wear as well with jeans, with a long dress on night or day parties. I mean they have been fantastically accepted by our customers. They love to wear it. That's really a piece that every woman would like to have.

Thank you very much for your time. I hope to see you soon. Hasta la vista.

Rodney Rayner

Hello. I'm Rodney Rayner. I started a business in 1981 in England, in London, and we've always created unique and original jewelry, specializing in fine-colored stones. This is the collection we're launching this year, which is-- this particular piece is called the Cascade. It's all in rose gold with a cascade of white diamonds. And in this piece, it's set with champagne diamonds and orange sapphires and white diamonds.

A signature of all our pieces is beautifully made on the back. So everything has a lovely gallery on the back with the Rayner logo, and all, of course, engraved Rayner. We also have pieces like this, which are made in a combination of silver and 18 karat gold.

So the carbon black is Ruthenium plated silver. And the cascade of diamonds and all of the gallery and the chain is all 18 karat gold. This particular piece is set with pink sapphires in different shapes and white diamonds.

I actually began in the jewelry business in the retail side of the business, working for a fine jewelry store in London. And we used to sell magnificent jewelry, large diamond, large color stain diamond pieces. And then I started working for a very small, very fine workshop in London. The whole ethos of this company was the creativity and the fine quality of workmanship. The quality of the pieces of jewelry has always been extremely important to me.

The speciality of Rodney Rayner jewelry, really colored stones. We don't make any all-diamond jewelry. These are what we call, classic pieces of Rodney Rayner, where we're using uniquely cut center stones. We cut them in our own workshop. We don't buy a stone from a stone dealer.

Every stone is part of the design of the piece. So we create the piece, and then we find the stone and cut the stone to fit the piece. And another feature of many of my pieces is not only are they lovely from the top, but also from the side there's something interesting in every detail.

Our new collection was launched in Basel for 2011. It's a little bit moved away from the use of these large center stones, and we've really developed a new look, which it's a little more edgy and fashion forward. And as I said, we always use color. We're very well known for this, and with the new collections, we're really painting with color.

This particular piece is actually set with saverites and peridots, blue topaz, amethysts and diamonds and sapphires. So we're using all of these shades of color to actually paint a picture. So it's like an artist's palette. And set into the gray background is something quite unusual, and it really creates quite a mysterious piece of jewelry.

And we find a lot of people are attracted to the windows because it's very unusual, and they've really not seen a piece of jewelry like this before. A feature also of the new collection is that all the surface around the stone is all hand-finished, which is very time-consuming because the abrasive material they used to make this finish actually will damage the stone. So it has to be done under a microscope so that they work around all of the stone settings. It's a very labor-intensive piece. Everything, of course, is hand-set, and it takes many hours to set these pieces. Lots of the pieces have-- this, for example, has 235 stones in the piece.

With the new collection for 2011, we've really thought about the wearability of the pieces as well. This piece from the Arabesque Collection is very wearable for night or day. This particular piece, it's in satin finish white gold, set with rose-cut diamonds on the front. But on the reverse, we have this lovely carbon gray ruthenium silver. So it'd be really nice to wear in the daytime like this, and then in the evening, showing the diamonds on the front.

Our chains also have adjuster rings in them. So you can wear it at a long length, or short as well. So it makes it very versatile, depending on your neckline of the ballgown that you're wearing.

This is a lovely piece from the Arabesque Collection. This has the rose gold on the front, with pink sapphires. And again, you reverse it, and you have the combination of the rose gold with the carbon black. So very, very cool piece. So thank you very much. It was very nice to introduce my collection to you. It's a labor of passion that creates these pieces. d in this piece, it's set with champagne diamonds and orange sapphires and white diamonds.

A signature of all our pieces is beautifully made on the back. So everything has a lovely gallery on the back with the Rayner logo, and all, of course, engraved Rayner. We also have pieces like this, which are made in a combination of silver and 18 karat gold.

So the carbon black is Ruthenium plated silver. And the cascade of diamonds and all of the gallery and the chain is all 18 karat gold. This particular piece is set with pink sapphires in different shapes and white diamonds.

I actually began in the jewelry business in the retail side of the business, working for a fine jewelry store in London. And we used to sell magnificent jewelry, large diamond, large color stain diamond pieces. And then I started working for a very small, very fine workshop in London. The whole ethos of this company was the creativity and the fine quality of workmanship. The quality of the pieces of jewelry has always been extremely important to me.

The speciality of Rodney Rayner jewelry, really colored stones. We don't make any all-diamond jewelry. These are what we call, classic pieces of Rodney Rayner, where we're using uniquely cut center stones. We cut them in our own workshop. We don't buy a stone from a stone dealer.

Every stone is part of the design of the piece. So we create the piece, and then we find the stone and cut the stone to fit the piece. And another feature of many of my pieces is not only are they lovely from the top, but also from the side there's something interesting in every detail.

Our new collection was launched in Basel for 2011. It's a little bit moved away from the use of these large center stones, and we've really developed a new look, which it's a little more edgy and fashion forward. And as I said, we always use color. We're very well known for this, and with the new collections, we're really painting with color.

This particular piece is actually set with saverites and peridots, blue topaz, amethysts and diamonds and sapphires. So we're using all of these shades of color to actually paint a picture. So it's like an artist's palette. And set into the gray background is something quite unusual, and it really creates quite a mysterious piece of jewelry.

And we find a lot of people are attracted to the windows because it's very unusual, and they've really not seen a piece of jewelry like this before. A feature also of the new collection is that all the surface around the stone is all hand-finished, which is very time-consuming because the abrasive material they used to make this finish actually will damage the stone. So it has to be done under a microscope so that they work around all of the stone settings. It's a very labor-intensive piece. Everything, of course, is hand-set, and it takes many hours to set these pieces. Lots of the pieces have-- this, for example, has 235 stones in the piece.

With the new collection for 2011, we've really thought about the wearability of the pieces as well. This piece from the Arabesque Collection is very wearable for night or day. This particular piece, it's in satin finish white gold, set with rose-cut diamonds on the front. But on the reverse, we have this lovely carbon gray ruthenium silver. So it'd be really nice to wear in the daytime like this, and then in the evening, showing the diamonds on the front.

Our chains also have adjuster rings in them. So you can wear it at a long length, or short as well. So it makes it very versatile, depending on your neckline of the ballgown that you're wearing.

This is a lovely piece from

Staurino Fratelli

I'm Stefano Staurino, and this is my brother Davide. We are from Staurino Fratelli, an Italian-based company. The story of our family started about at the end of the 19th century, when Natale Staurino started the business in Valenza. Valenza is a small town based in the northwest of Italy, 30 minutes west of Milan, where there is this strong tradition of jewelry. In 1990, we started our own brand, joining the major firms around the world, as Basel, as New York, as Las Vegas, and other big firms. And then we started to produce our own brand, Staurino.

The collection of Staurino Fratelli is huge. This is because our tradition put us in touch with different countries with different kinds of clientele, so we have from one side the unique pieces for the VIP people. From the other side, we have the Pret-A Porter collection. All the collection has an idea of organic and uniqueness. So we tried to start from a concept of traditional jewelry, and going to give to this piece a different touch.

As you can see here, we have a design of a snake. A snake of course is not an invention of Staurino. It's something which has a long tradition back to the Egyptians. A snake used to be a sign of fertility, of good luck for them, and has been developed by many other designers. Let's say that the added value that we were trying to give to this kind of jewelry is the movement. So as you can see here, we have this piece, which is hinged, So when you flex your finger, the piece is going to stay with you.

Yeah. So the high content of technology, not only design, is also a specific and big part of our collection. So we always try to give not only the comfort, the use of the precious materials, the designed content, but also an added touch which is the technology content in the piece, to make it different from whatever you can find on the market. So you can see also this bracelet it has a gold spring inside that makes it absolutely flexible and wearable, because it can stretch and become a little bit larger or a little bit smaller according to the size of the arm.

And it's all gold. The fantastic thing about this line is that we developed not only the design but also the technology, which is something very important. So we call this gold "gold with memory", because no matter how much you're going to stress it, it's going to stay, every time, with you.

The same thing, for example, for this bracelet, which is a more realistic snake. But again, the use of technology here is the content of spring inside, and it comes back by itself. So it's very easy to wear and comfortable. Also the movement of the head is useful for them, when its on the hand. They head goes up and down without hurting the hand of the beholder. These are all details that may not appear important in the beginning, but they are really important to make the piece of jewelry really wearable all the time.

Going to the next collection, which is Moresca. This is really the latest collection. This is one of the new trends upcoming. Enormous surfaces but extremely light. This is weighing only a few grams. It's just weightless probably. And this is modern technologies that are helping us in creating something like this. With 3D modelling, we can really obtain this invisible wiring-- enrich it with diamonds, of course-- with an almost weightless final product.

For example, these earrings, which are really big. It's a trend. Many women love huge earrings. But gold, as a specific, is very heavy. So you cannot create big, big surfaces without big weight, which is not comfortable for the ears. In this case, we have solved the problem, because these earrings weight less than 10 grams, both. So you can really wear them for the whole day and you don't feel it.

If you look at it from the side, it almost disappears, because it is like, really, a blade. So let's say that a woman appreciates this kind of jewelry that is not going to annoy them, because it's not hurting you, so you don't even feel it but you can really see it.

I want to introduce our signature Spaghetti necklace. Spaghetti is the name of one of our main collections. Why Spaghetti? Because, of course, of the shape of the jewelry itself, but also because spaghetti is something that contains the Italian taste for good things, in terms of food, in terms of unusual shapes, in terms of everything. The Spaghetti collection is started to fit the needs of the customer, because, for example, it's completely flexible, as you can see. It's all small pieces, all connected together.

Everything is handmade, of course, in our factory in Valenza. The two tails of the necklace can be detached and become two bracelets, in order to give an extreme versatility to this piece of jewelry that can be worn for an important evening, for an important event, with the long strands, or become a daily piece, because you can wear the necklace alone with the short cuts and the two bracelets in a very casual way.

This collection is very large, and this represents one of our basics, because this of course the most important piece of the collection itself. But we have many, many declinations of the same kind of style.

The Stardust collection is a reapproach from Staurino to the pave concept. So we have a lot of volumes here. The inspiration of the Stardust-- as the word, "Stardust"-- is a little bit inspired by the moon, as you can see here. So we have these big volumes, empty spaces, chocolate diamonds, white diamonds, on rose gold. So the Stardust collection, as you can see here, is a line of huge rings, like cocktail rings. And we think that this line very well reflects the soul of Staurino, because it's a joyful line. It's a line with a lot of fantasy, a lot of colors, and there's really a lot of fun in this line.

These pieces are 99% custom-made for this specific customer. And the specific of the Couture collection is that it's really one of the kind. A piece is never repeated two times in the same way. Maybe we change the design, the style, the decoration, the colors, but never two of the same type, because we believe that those who buy something like this cannot be repeated with someone else or confused with someone else. So they have to be unique like the jewelry they buy. So this line is quite extended.

Design-wise, this is the base of our inspirations. From the top, we go down to the Pret-A Porter collection. So we start here, and then we decline the whole collection to the daily. As you can see, we have two examples here. This is one diamond mesh, which is like a silk. This is like a tissue in diamonds. Very comfortable. This is a little bit more built. It's a little more substantial as a piece. We have pear-shaped diamonds. We have the larger diamonds on the fringe. But at least when you buy something like this, you are the only one in the world who has this piece.

Going to the next collection, which is Moresca. This is really the latest collection. This is one of the new trends upcoming. Enormous surfaces but extremely light. This is weighing only a few grams. It's just weightless probably. And this is modern technologies that are helping us in creating something like this. With 3D modelling, we can really obtain this invisible wiring-- enrich it with diamonds, of course-- with an almost weightless final product.

For example, these earrings, which are really big. It's a trend. Many women love huge earrings. But gold, as a specific, is very heavy. So you cannot create big, big surfaces without big weight, which is not comfortable for the ears. In this case, we have solved the problem, because these earrings weight less than 10 grams, both. So you can really wear them for the whole day and you don't feel it.

If you look at it from the side, it almost disappears, because it is like, really, a blade. So let's say that a woman appreciates this kind of jewelry that is not going to annoy them, because it's not hurting you, so yo

Stephen Webster

My name's Stephen Webster. I've got a jewelry company called Stephen Webster, which I founded in 1989. I'm from London. I've been a jeweler for 35 years.

And I started in a sort of very conventional way, did an apprenticeship in Hatton Garden in London and started in 1976, then worked for people over a period. And I think very, very quickly after I finished my training I decided I wanted jewelry to look a certain way. That meant that I was going to start designing the jewelry.

Through the '80s I had a chance, through work, to live in Canada and then in America. And that exposed me, I think, to the possibilities that perhaps weren't going on in England at the time. I mean, there was definitely-- I was being exposed to gemstones that were big and colorful and exotic, with names like tanzanites and tsavorites and tourmalines, and these were the sort of things that started to really inspire the way I wanted my jewelry to look.

I wanted it to look bold and I wanted it to be colorful. And I wanted it to make a statement, not necessarily a statement about wealth or anything that was sort of that obvious, but just a statement and a point of interest, you know. So that was really the roots of where I started and have led to where we are now.

I've sort of always wanted to play around with the materials that I use. So rather than just buying a gemstone from the gem supplier and putting it into my jewelry, I wanted to design the way that the gemstone was cut, so it would become very much an integral part of the design, so it wasn't just based around something that existed, which I think was more normal. And that started to define the way the jewelry was going to look.

It started to get its own characteristics. People noticed that there was a design-cut gem. And if I using an exotic material, that was sort of the provocation to a comment. And people would say, what is that stone you're using? What is it? It looks a bit like a swimming pool or whatever it was. And I think these, again, there's sort of all the elements that started to define what Stephen Webster jewelry was going to look like.

Mainly the mental I was using is 18 karat gold. Mainly 18 karat white gold, because I was using so much color in the stones that I think the metal needed to sort of work in sort of a neutral way, have a sort of a neutral background to the color of the gems, rather than be fighting it. And then I would use diamonds, but mainly diamonds as an accent, rather than the hero of the piece. So it added a bit of glitz without it being sort of diamond jewelry, if you like, so it was diamond accent jewelry.

So the next period for my life, which say was up to about 10 years ago now, I started to incorporate the things that interested me in my life into the jewelry. So rather than looking for some inspiration out there somewhere, I was using the inspiration of myself. So I started to incorporate musical elements, themes that were a big rock and roll, if you like, and sometimes quite obvious.

Like I made a ring that now has become an iconic ring that was a gemstone cut like a star, and written around the ring itself it said "rock star." So that was kind of an obvious ring. And the first one of those Ozzy Osborne bought, so it became a real rock star's ring. And sometime after that, Elton John bought one. And so it was this sort of thing that I could see was-- it was supposed to be a bit humorous. You know, it was a rock star ring, and it was getting bought by rock stars.

Another totally rock and roll ring. It's a cross made of onyx with diamonds. And written around it, just in case you forget, it says, "sex and drugs and rock and roll." It's very funny, actually, because I made one, again, for Ozzy Osbourne, but Sharon asked me to take the "drugs" off, because she said he's not interested in that anymore.

That started to have a whole different kind of effect on my jewelry, because the communication that goes on once a celebrity is wearing something, it was a new thing for me at the time, but I could see this was some way of communicating your designs. And I started to get like I suppose a confidence and a feeling that there was room for a bit of a rock star in the jewelry business.

And very quickly this started to be applied to me. Very easy to be a rock star, actually. Don't need to play anything, just behave like a rock star. And that stayed with me.

And it's so funny, because I have a business now that's worldwide, it's from Russia to Houston to New York to LA to Tokyo, Italy, and all over the world. But everywhere you go, people want the same thing. I guess from every designer they expect a certain thing. From me, they expect the jewelry to be a bit edgy, a bit colorful, a bit rock and roll. They want me to be rock and roll because that makes complete sense.

So that's sort of-- I want to say it's not my only source of inspiration, but it was a great sort of-- I want to say something I realized, that if I started to apply the things that I enjoyed in my life to my jewelry, the connection was something that customers liked. They liked to see that. It wasn't like I was something, the jewelry was something else. It starts to become part of me.

We're sitting right now in a tattoo parlor that I've created in the Basel show. I pretty much guarantee it will be the only tattoo parlor in the Basel show. And that's because my jewelry feels a bit like it belongs in a tattoo parlor.

I mean, one of my designers, I taught him how to design jewelry, but when I found him, he was a tattoo artist. And I thought, how perfect, because I was at the time using sort of what you call old school and maybe more contemporary as well tattoo imagery into jewelry. And that, these days, might seem very normal, but I can tell you that 15 years ago, people thought I was crazy.

They're like, you're going to make diamond jewelry for women that's inspired by tattoos? I go, yes. What's wrong with that? Well, there was nothing wrong with that, because it really, again, it set another tone, it belonged into Stephen Webster.

So before long I've got this whole collection. I called the first one Thorn Noir and it was what you would call a twist on the tattoo imagery made into glamorous jewelry. And I started designing it for women, but very, very quickly I could see that there was room in this for guys as well.

And I think this started another sort of very important category for now in the Stephen Webster brand was these man's collections of jewelry. And there weren't many around. It was quite a new thing to sort of present to a retailer a man's collection of jewelry and every year move it on. So very much like you do for women's jewelry, but for men.

And that now is a huge part of our business. It's something like 15% to 20% of our business. And it's really enjoyable. I can wear it. My friends can wear it. Jewelry's no longer exclusive to women.

In this show here we get-- so many of the stores have now created men's areas. They didn't have them before. They had some cuff links. They had some pens. They had like the odd signet ring, but they didn't have an area that was dedicated to men. And I think it's been nice to be sort of part of this process of change.

And I think the last sort of area for us that's now become extremely relevant, because of the cost of materials, was sort of five or six years ago I wanted to design a collection for a younger collector, a younger wearer of my jewelry, because for fine jewelry, not matter what, the buyer was older, more established. It wasn't so much of sort of a fashion purchase, and I think that's just a reality.

I think I wanted to sort of target a younger audience. I started to work with silver, and I made silver collections that were-- the philosophy was the same as my fine jewelry. I wanted it to be edgy. I wanted it to be contemporary. I wanted it to be provocative.

And I sort of started out in this way with the silver business. And we really launched it about four years ago, I think, probably here four years ago and it was new. So the first year people were a bit like, well, we like your fine jewelry. And like everything, people would take time to get used to it.

And I connected up with Christina Aguilera. I made her my face of my silver products. And again, it was sort of putting on the power of celebrity that people are like, wow, Stephen Webster's using Christina Aguilera as the face of his brand. And you know, we're a small brand, so that was quite unusual to have such a big star. And that really helped, again, with that, to connect to a customer.

And she did me a few favors. She even did a small concert for me in Las Vegas, an event. It was a Stephen Webster event. We just invited about 350 people. It became like the talk of the Las Vegas show, because there was a Stephen Webster party, Christina Aguilera is singing.

And I think these kind of things, you can probably tell, they start to define what the flavor of Stephen Webster brand is about. We have got a strong celebrity following that helps me to communicate my brand. We've got lots and lots of links with music. Now I've mentioned a couple of kind of old rockers, but it comes right to the younger ones. people like Rihanna wear my jewelry a lot.

And I think it sort of crosses a lot of boundaries. There's almost something for everybody, in music or in the jewelry. And I hope that we retain a sort of a sense of humor about the jewelry as well. Not that the jewelry is funny, but some of my subjects.

Like this year my collection is called Murder She Wrote. And you go, well, what kind of name is that for a collection of jewelry? And it's really sort of a big story. Some of the things I've included are quite sort of murderous.

I've got some sort of poison rings. I've got some stiletto knives. I've got a smoking gun. But they're done in a way that's a bit edgy, a little bit dangerous. But also I think that people look at it and it's got a sense of humor about it as well. So that's sort of very much the philosophy, the flavor, and the history of Stephen Webster.

So the other things on the tray here are just sort of a small cross-section from the Murder She Wrote. Something like this is a woman's hand. It's all about women killers, this one. It's a woman's hand with a dagger. There's a small garnet on the end as a drop of blood.

And this stone here is one of my kind of designed cuts. It's a square rose cut. It's a doublet. It has a slice, a very, very thin slice of garnet underneath a clear quartz, which gives it sort of the illusion of-- it's a mystery. I'd say it's a mystery. It's more than an illusion.

It gives it a lot of depth and a lot of sort of transparency that wouldn't be there if it was a solid red garnet. I love solid red garnets and I use them a lot, but this is kind of different. The effect is different.

And this is in 18 karat rose gold. She's got three bangles, a diamond bangle and two black gold bangles. Sometimes they have rings on. She hasn't got rings on, this one. This is a ring for two fingers. So this goes across two fingers.

This piece here, this is a poison apple. We're going to make a whole series of apples that are all poisonous, red ones, green ones, golden-colored ones. This is 18 karat rose gold, because the hands look nicer in rose gold than they do in white gold. Look like a dead hand in white gold. And in yellow gold-- I'm just fonder of rose gold.

And this one opens, so it's like a real poison potential. And this one's got these amazing hands. They're really kind of witch-like.

They're obviously a woman's hands, got some jewelry on again. I'm trying to check it out. Yes. This one's got a thumb ring on that side, cocktail ring on that side. But when you study them, they're definitely witch-like. I'm sure there's a word for that, but I don't know what it is.

This is just a big bang. The shank is made of two pistols. So there's two pistols at the top and the barrels come around to make the rest of the shank. And the top of the ring is just the bang from the guns.

So this one's 18 karat white gold. This is a hematite under quartz. This is quite exotic material. There's white diamonds and black diamonds just making that explosion. So a very, very I would say provocative look for a cocktail ring. And of course, it's got a good story, because it comes from Murder She Wrote. That would be quite a conversation piece, I think.

This is sort of a statement piece from Murder She Wrote. It's a large cuff with a bang in the middle, the explosion of the gunshot. It's got a hematite in the center with a faceted quartz over the top of the hematite. It's quite sort of a dark, glamorous stone.

The textured material in here is a stingray skin that's been made flat. It's been sort of just sanded down to make if flat. So it's got this beautiful texture.

I've used stingray skin in my jewelry for years, actually. It's very, very durable. It gives the effect of kind of like a lot of gemstones. It's quite nice, and it works really nicely in contrast with the gemstones and with the white gold. So this is sort of one of the main pieces out of the collection.

This ring here is another what I'd call extraordinary ring. It's another two-fingered ring. And the whole story going on here, we've got a slice of black opal with a faceted quartz over the top.

And by the way, the technique of the doublets is something that I started literally 20 years ago. It was very, very new. It wasn't something that the market had seen, to have slices of sort of very, very unusual materials, very, very thin, under heavily faceted domes of quartz.

And this was the point of difference. Mostly a doublet would have been totally to give the illusion of the stone being larger than it was. So it would be just a cabochon top, so that you really thought-- there was no effect. It just made the stone look bigger.

This gives an effect. And that's been sort of key to-- I want to say to our success actually, because it's something that people totally associate with Stephen Webster, is this sort of extreme doublets in very unusual materials. So that's the center.

And around the outside, we've got a couple of shrimps, which may or may not feel like the right kind of subject for a piece of fine jewelry, because this is fine jewelry. This is black diamonds, blue sapphires, cabochon black jades, and white diamonds in 18 karat gold. But it comes from a collection that I launched now about two years ago called Jewels Verne. Jules Verne being an author that when I was young, I used to love the books. 20,000 Leagues Under the Sea was kind of one of my favorites.

And the sea has been another one of my selfish inspirations. There's probably not that many collections that you'll find in the imagery there's crabs, shrimps, Japanese fighting fish, anything that comes off the sea bed is potentially a piece of jewelry for me. This collection was really successful all over the world. I only did it in my fine jewelry. Beautifully made, craftsmanship is second to none, but the story is quite unique.

Just to sum up, with the jewelry, I think no matter what it is from our collection, it will always be a conversation piece. And I think as a designer, that's probably the greatest pleasure is that someone wears the jewelry, and a lot of other people talk about it. w gold-- I'm just fonder of rose gold.

And this one opens, so it's like a real poison potential. And this one's got these amazing hands. They're really kind of witch-like.

They're obviously a woman's hands, got some jewelry on again. I'm trying to check it out. Yes. This one's got a thumb ring on that side, cocktail ring on that side. But when you study them, they're definitely witch-like. I'm sure there's a word for that, but I don't know what it is.

This is just a b

Tamara Comolli

Welcome to my world. I'm Tamara Comolli. I'm based in Germany. My production is in Italy, but I'm born in Germany. I'm a German girl living in Bavaria.

My company was established about 20 years ago. When you look at my brand symbol, it's a drop. It's like a water drop. It's not a tear, so it's a happy collection. It's precious, it's all 18-carat, and the gemstones I use are quite unique.

But here in front of me for this season, I have selected white opal. It comes from Australia. When you look at the bracelet you see the movement, you see that it's tactile, that it's very soft. It's an expensive piece, but it has a lot of gemstones. And this style has conquered the world. We call it the Flamenco bracelet. It's called Flamenco bracelet because when I was a child I grew up in Spain, and you know these dresses that move, the Flamenco dance. And this is what you see in this bracelet.

And what we do in gemstones that are out of the world, like here you would see Paraiba material. It originally comes from Brazil, but now they've found this stone in Africa, in Mozambique. And I'm so happy because it's my company color-- the turquoise, the water colors, the ocean. And this is what you see when you look at these color combinations.

Paraiba is a tourmaline. It's rarer than diamonds. And therefore, it's even more precious than a diamond. All those things that you see in the Paraiba Collection are one of a kind. It's collectibles. It's an item that you will have for your life.

We can do our bright, very famous bracelets in almost any gemstone color combination. Here when you look at it, it's a combination of amethyst and tourmalines. It's a bracelet with a color combination Wildberry. We call it Wildberry color story, and we have these color combinations in about 20 color combinations and gemstones that you can just dream about.

Like here, for example, you can see it right away. What's the name? It would be called candy, and it's exactly what it is. You have a paradise of gemstones in here. And if a client would ask me could you do that only with diamonds? Of course I could, which is quite decadent.

This was one of my very first designs. It's called Mikado. It reminds you of a little animal, of a caterpillar, they say. This is one of my favorite bracelets, and personally, this made the brands very, very successful.

And this little acorn, this little symbol, has conquered the world. So a bracelet like this, for instance, that retails for around $7,000 can be taken apart. You can even open it and use the little pendant, little acorns as a pendant. And you can combine your own style starting with just one, and then putting together a selection of gemstones that you dream of.

Now I'm going to present something very special to me. People who know me, they always see me with this leaf. It is part of the Snowflakes Collection that I developed about 10 years ago. It's very symbolic to me because I was always this passion person for colored gemstones. And then I participated at a De Beers Diamond Award competition, and this little piece actually won the De Beers Diamond Award.

This is the piece. It's very unique. It's a leaf. It's gigantic and it's not designed as a necklace. It's designed as a belt. It's full of diamond. It has a total of almost 60-carats of diamonds. And when you wear the belt and turn around, you will see the little leaf that I've just presented to you.

I love to wear diamonds in a more, let's say, casual way. I put it on a thin little leather band to be able to wear it every day. It's 2-carats of diamond, and it's one of my favorite pieces. And can be accessorized within the collection with something like the Snowflakes bangle. Here I have it in rose gold with a multitude of gemstones in white, champagne, brown color. It's very sensational. It is a beautiful piece.

This collection, it's from a gemstone called Ocean Jasper. It's from Madagascar. The Ocean Jasper is called Ocean Jasper because it comes from mines that are under the surface of the water. So you have to wait for low tide to access the mine, and then you get this most amazing natural stone. Within the industry, they call Ocean Jasper also Picasso Jasper, like the artist Picasso, because every single item looks like it's been hand-painted. It looks like a piece of art. And since every woman is different, you will always find a stone that is special for each woman.

Well this a more, what I say, Bohemian collection. It's part of my line called Hippie Glam. And it's hippie because it's casual, it's fun, it's Bohemian. And glam because it's an 18-carat. So I really dare to mix materials that are wild and Bohemian with fine jewelry metal, like 18-carat.

Well now I'm going to show you a piece that really made us famous. It's Curriculum Vitae rings. Curriculum Vitae is a Latin term for your lifeline, for the story of your life. And when you look at the sliding gemstones-- I hope you can see this-- it's something very, very understated. These are rings that are more than precious. They're made in 18-carat with diamonds and sapphires, and they have been available from day one of my company foundation about 20 years ago.

You can have them in any gold color-- yellow, white, and rose gold, which I personally love because it's so soft. And also, in a version with a natural brown diamonds. We call them champagne or cappuccino diamonds.

Everybody who knows us and visits me in whatever store, they will get the same feel that inspired me to create this brand. It's a very holiday feel. It's the beach, it's the sun, it's happiness, and this is why I created this brand with a drop as a symbol. And I hope you can follow us to this adventure. y, and we have these color combinations in about 20 color combinations and gemstones that you can just dream about.

Like here, for example, you can see it right away. What's the name? It would be called candy, and it's exactly what it is. You have a paradise of gemstones in here. And if a client would ask me could you do that only with diamonds? Of course I could, which is quite decadent.

This was one of my very first designs. It's called Mikado. It reminds you of a little animal, of a caterpillar, they say. This is one of my favorite bracelets, and personally, this made the brands very, very successful.

And this little acorn, this little symbol, has conquered the world. So a bracelet like this, for instance, that retails for around $7,000 can be taken apart. You can even open it and use the little pendant, little acorns as a pendant. And you can combine your own style starting with just one, and then putting together a selection of gemstones that you dream of.

Now I'm going to present something very special to me. People who know me, they always see me with this leaf. It is part of the Snowflakes Collection that I developed about 10 years ago. It's very symbolic to me because I was always this passion person for colored gemstones. And then I participated at a De Beers Diamond Award competition, and this little piece actually won the De Beers Diamond Award.

This is the piece. It's very unique. It's a leaf. It's gigantic and it's not designed as a necklace. It's designed as a belt. It's full of diamond. It has a total of almost 60-carats of diamonds. And when you wear the belt and turn around, you will see the little leaf that I've just presented to you.

I love to wear diamonds in a more, let's say, casual way. I put it on a thin little leather band to be able to wear it every day. It's 2-carats of diamond, and it's one of my favorite pieces. And can be accessorized within the collection with something like the Snowflakes bangle. Here I have it in rose gold with a multitude of gemstones in white, champagne, brown color. It's very sensational. It is a beautiful piece.

This collection, it's from a gemstone called Ocean Jasper. It's from Madagascar. The Ocean Jasper is called Ocean Ja

Vendorafa

Good morning, welcome. Augusto Ungarelli speaking as CEO of Vendorafa company, established in 1951 in Valencia, Italy. It's a small artisan company of manufacturing jewelry. Since 1951 we've been producing jewelry. And we are exporting all around the world. Mostly 80% of our production. We are a small company, but organized company, with 70 people working today. And we produce for the biggest jewelry market as United States, as Japan, as Middle East, Italy, and Europe.

Our characteristic of product is the finishing. All our products are made by hands-- mostly by hands. And they are manufactured with passion, with creativity, and with research of style. Our hammered finishing is our distinctive item. We use 18 carat gold-- yellow gold color-- or pink gold.

I am control the process of manufacturing from sourcing the raw material, through the finished jewelry, through the high quality standards of the productions.

I am Daniela Lombardi. I am the designer of the Vendorafa collection. Since I was a child I loved jewelry. I grew up in a jewelry factory. And I became architect to design jewelry pieces. Different Italian and beautiful jewelry pieces. I take my inspiration for everywhere. From nature-- floral inspiration, from architecture, from art. From every small details in the world, I get my inspiration. For example, these incredible bracelet-- hand made-- the inspiration is from San Pietro column in Rome. If you see you inside in the church there are big columns. And this is the one part of that column.

This bracelet is 18 carat rose gold with wide stripes in white gold and brown diamond. And the volume of this bracelet is a volume that if you know Rome's San Pietro column, you can recognize the volume of this bracelet.

For example, this bracelet is a part of Dune collection. And the inspiration is it from the seaside. It is 18 carat yellow gold with white diamond. Completely hand made. To produce one piece like this or like this you have to begin from a 18 carat gold plate. And you have to give to the piece the volume by hand. And bit by bit and add all the pieces. This piece, for example, is an incredible Italian hand made work because it is very difficult to reach a big dimension like this one.

When a woman wears a Vendorafa cuff she gets an art piece there. It's a statement piece, it's fashion, and it is a timeless classic.

Victor Mayer

My name is Marcus Mohr. I'm a fourth generation of a German jewelry company called Victor Mayer, which was founded by my great grandfather in Pforzheim. It's the golden city in Germany, the center of jewelry making.

And we have started in 1890 to manufacture jewelry using historic techniques, such as enameling, where we do the hot enamel, Guilloche engraving, hand engraving. We do romantic jewelry, such as lockets. And we are one of the specialists for fine cuff links.

I transform historic techniques into modern design. We have done this since 1890, and so we do the jewelry in the same technical manner today. And my inspirations are, on the one side, our historic sketch books and our huge archives of historic books on jewelry.

But I'm at the same time very much inspired by modern architecture, by modern design. And I travel the whole world. We have customers in 50 countries, and I take the liberty to take inspirations from many sources that I find worldwide.

Our specialty in the manufacturing process is that we use techniques that have widely died out, they're extinct. For example, the so-called Guilloche engraving. It's an asymmetrical engraving on metal that has been used for centuries, but it has recently died out.

These are traditional professions that are no longer taught, so we have to train our staff in house. And we apply these techniques to do modern pieces of jewelry, like this necklace here, which is in its design language is more oriented towards the 1920's and younger. Well, the modern design.

But we are applying these traditional crafts, such as Guilloche engraving. And the wonderful lilac color, that's a technique that goes back to the early days of mankind. They are from Byzantine to Egyptians. They did that 3,000, 4,000 years ago already. It was perfectioned in France in the medieval times.

And today, we are one of the last workshops in the world that can do enamel, and we are one of the leading houses in doing the so-called Guilloche enamel, which means a combination of symmetrical engraved patterns on gold, with hot enamel fused on top of the metal.

The engraving that is achieved by using ancient tools, or lathes. Lathes that engrave the symmetrical patterns on the gold surface. And this is done using hand labor. And after that, we coat the gold with up to seven layers of enamel, each layer individually applied with brushes. We crush it, mix it with water, and apply this paste on top of the metal. Then we fire it in the kiln at around 800 degrees Celsius, or 1 ,500 degrees Fahrenheit. And then we polish the enamel. And to achieve this kind of quality, we have to retouch the enamel until our quality control is pleased with it.

And what is the beauty about it is that it looks like watered silk. You have the impression of depth. You look at the surface and you have the impression it's several inches even deep. But as a matter of fact, it's only a very, very thin layer of enamel on gold. And when you move the piece in the light, you have an effect like with silk, that the colors are changing, the symmetrical lines are changing their effect.

And the most exquisite enamel that we do is the so-called opalescent enamel. That's an enamel color that gives the impression of an opal. The reflection of the light shines in different colors. And it's the most complicated enamel to do, but also the most beautiful.

We are at the same time using a lot of gemstones, because I love beautiful colors. And so I combine enamels with gemstones, but also with diamonds, to make beautiful contrasts, more complements in the colors. It's quite a task to find the right stone, so I spend a lot of time sourcing for beautiful gemstones that I can match with our enamels.

These rings are outstanding, because of the combination of color gemstones and enamels. It's a very rare combination and with the beauty in the detail. We make a range of rings that really stand out from diamond jewelry, or other gemstone jewelry that is available.

Here we see a range of our enamel cuff links, all in 18-karat gold, fire enamel, a range of strong color combinations. The quality of our cuff links is very high end, and we spend a lot of time developing them, making them, and retouching them, until we have a meticulously perfect quality of enamel.

And each piece has its individual number engraved. It comes with a certificate with a picture of the piece and a beautiful box. And we treat them like pieces of art. And we hope that the customer who finally buys them also appreciates them as a great masterpiece of jewelry making.

At Victor Mayer, it's our passion and it's our mission that we fuse precision with fashion. Precision that we have collected over more than a hundred years in our workshops. We have learned from generation to generation have handed over the techniques to the next level.

Our influence is contemporary design, architecture, fashion. And to bring this together is a real challenge, but it's also our real passion. chniques that have widely died out, they're extinct. For example, the so-called Guilloche engraving. It's an asymmetrical engraving on metal that has been used for centuries, but it has recently died out.

These are traditional professions that are no longer taught, so we have to train our staff in house. And we apply these techniques to do modern pieces of jewelry, like this necklace here, which is in its design language is more oriented towards the 1920's and younger. Well, the modern design.

But we are applying these traditional crafts, such as Guilloche engraving. And the wonderful lilac color, that's a technique that goes back to the early days of mankind. They are from Byzantine to Egyptians. They did that 3,000, 4,000 years ago already. It was perfectioned in France in the medieval times.

And today, we are one of the last workshops in the world that can do enamel, and we are one of the leading houses in doing the so-called Guilloche enamel, which means a combination of symmetrical engraved patterns on gold, with hot enamel fused on top of the metal.

The engraving that is achieved by using ancient tools, or lathes. Lathes that engrave the symmetrical patterns on the gold surface. And this is done using hand labor. And after that, we coat the gold with up to seven layers of enamel, each layer individually applied with brushes. We crush it, mix it with water, and apply this paste on top of the metal. Then we fire it in the kiln at around 800 degrees Celsius, or 1 ,500 degrees Fahrenheit. And then we polish the enamel. And to achieve this kind of quality, we have to retouch the enamel until our quality control is pleased with it.

And what is the beauty about it is that it looks like watered silk. You have the impression of depth. You look at the surface and you have the impression it's several inches even deep. But as a matter of fact, it's only a very, very thin layer of enamel on gold. And when you move the piece in the light, you have an effect like with silk, that the colors are changing, the symmetrical lines are changing their effect.

And the most exquisite enamel that we do is the so-called opalescent enamel. That's an enamel color that gives the impression of an opal. The reflection of the light shines in different colors. And it's the most complicated enamel to do, but also the most beautiful.

We are at the same time using a lot of gemstones, because I love beautiful colors. And so I combine enamels with gemstones, but also with diamonds, to make beautiful contrasts, more complements in the colors. It's quite a task to find the right stone, so I spend a lot of time sourcing for beautiful gemstones that I can match with our enamels.

These rings are outstanding, because of the combination of color gemstones and enamels. It's a very rare combination and with the beauty in the detail. We make a range of rings that really stand out from diamond jewelry, or othe

Yvel

My name is Isaac Levy. I originally was born in Argentina, in Buenos Aires, and immigrated with my family in 1963 to Jerusalem. The company was founded in 1986, so we are actually celebrating this year our 25th anniversary.

One of our main products are the pearls that we emphasize. This is our real, true passion. I personally love to work with unusual pearls. And when I say that pearls is my passion. So you could really see that we don't deal with a round, regular pearls that a lot of women have. We are not, what we say, your grandmother's pearls. We are more what nature is all about. The colors are natural, the shapes are unusual.

And as you can see, one of the things that we do we just caress it with a gold clasp and put a few links in between those pieces that were found in a pearl farm-- managed to put them together. Created a very unusual, one of the kind piece. It's retail for $20,000 but we have pieces like this that start anywhere from $3,000-$4,000 and grow too $200,000-$300,000. This is one of the necklaces that is being sold for about $20,000 at retail prices.

And this is just a good example of a necklace of freshwater pearls-- Kasumiga pearls. But I also have, for example, a piece of jewelry that I just finished designing for the Basel Fair, a 32 year old pearl. When you understand how many years it took this pearl to grow in an oyster I think you start respecting pearls from a totally different perspective.

If we think a little bit about it, pearls are really, truly the only gem that comes from a living creature. When you see all kinds of other gems comes from the mountains or comes from mines. What we see here is what nature is. Just pure and beautiful.

The Rainbow Collection is a new line that we came up with. Actually one of the necklaces is a necklace that comes from nature. There is a mine in Africa that was discovered just recently by the name of Umba, very close to the Umba River in Tanzania. And this mine produced the most unusual colors of sapphires. I happened to be in the area when I saw those sapphires. And we just bought the rough, we started to cut them and polish them. But I cut them in a very, very rough way. I let again nature show it's beauty without over doing it. The only thing I did was combining the right colors, putting a very nice satin finish frame of 18 carat yellow gold and caressed it with an 18 carat yellow gold clasp. And this is one of the nicest pieces that we have in the collection simply because it's very wearable. A woman can dress it up with a nice pair of earrings, like these for example. A pair of earrings that is retailed for a few thousands of dollars. And wear it with a necklace and it completes the whole look. It's a necklace that can be worn during the daytime. It can be worn in the evening.

And we have this line this starts from, believe it or not, from $900 and goes all the way to tens and hundreds of thousands of dollars. These are two necklaces that we will be featuring these year in the campaign that we're going to be doing worldwide, including of course in the United States. Two necklaces of long 34, 36 inches in 18 carat gold in different color combinations.

In the Rainbow Collection we have all kinds of rings, bracelets, necklaces, pendants. Some of them are set with diamonds. Like we have this piece. One of the important things to see when you look at a piece of jewelry is not only to see the front part which is always of course beautiful, but when you turn it around and you see the workmanship of a piece of jewelry like this bracelet, I think you understand better the company.

We have also pendants. And one of the pendants that I personally love is this sapphire green color with an amazing brown spot in the middle that for me, again, speaks nature.
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